Category: Mobile Marketing: App Indexing & Deep Links

Brands, please stop ruining the consumer mobile journey with desktop experiences

People check their phones every 15 minutes on average, about 47 times a day, even if they have no alerts or notifications, according to a Deloitte study. And that number has remained steady for the past few years. Mobile isn’t...

/ April 10, 2018

What mobile marketers really need to know about deep linking

I am surprised by the number of mobile marketers who don’t use deep linking properly, or even at all. Deep linking is a means for improving the user experience, enabling personalization and driving conversions. In the highly competitive world of...

/ April 4, 2018