Category: Internet Marketing

Report: Marketing leaders aren’t keeping up with the speed of data

Data-driven marketing capabilities are on the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives released Wednesday by Forbes Insights and customer data platform (CDP) Treasure Data. Despite the increase...

/ June 21, 2018

How does Yelp’s review solicitation penalty work?

Back in November of 2017, Yelp announced it would start issuing penalties for businesses that solicit reviews. Yelp said: “Now, we are also demoting business pages in Yelp search results that show indicators of organized review solicitation through reputation management...

/ June 15, 2018

Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018

Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday. The State of Digital Advertising 2018 notes that the so-called...

/ June 13, 2018

What negative SEO is and is not

Today we are starting a six-part series on Negative SEO. The series will be broken into three areas and will show how negative search engine optimization (SEO) has an effect on links, content and user signals. Definitions Positive SEO under...

/ May 22, 2018

Let’s face it — clickbait works. Here’s how to use it to your advantage

No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results pages (SERPs). That means you’ll get more clicks on call-to-action (CTA) elements on...

/ May 2, 2018

WFA to brands: Go beyond GDPR for online data transparency

The World Federation of Advertisers (WFA) has issued a manifesto calling for brands to put their customers first when processing data. The global group issued its plea today, a little over a month before the compliance deadline for the General...

/ April 23, 2018

Want to target position 0? Here’s what you need to make that happen

We’ve been using Siri as an integrated personal assistant since the iPhone 4S launched in October 2011, so voice search isn’t exactly new. But the interest in how it provides answers has become a new hot topic. We know the...

/ April 17, 2018

Here’s how to use Twitter to dominate the Google search results

Are you jealous of the big brands whose tweets appear in a cool carousel below their Twitter accounts on page one of Google’s search results? When you’re trying to occupy a lot of space for your name in the search...

/ April 17, 2018

Data is a tough topic for businesses, especially for retailers

Capturing data isn’t hard, but figuring out how to use it is. Data is a tough topic for businesses, especially for retailers. It is one of the biggest initiatives in the industry. While some retailers are stilling playing catch-up to...

/ February 5, 2018