Category: Most Popular Stories

What piqued your fellow marketers’ interest this year — our top 10 columns on Marketing Land

If you’re here for strategic social media insights, you’re definitely not alone, as the bulk of the most-read columns of 2017 touched on social media marketing topics. From LinkedIn’s Matched Audiences to Facebook algorithm hacks to selling on social media...

/ December 29, 2017

CMOs in the know: Our top 10 Marketing Strategies columns of 2017

As we head into the new year, it’s a good time to look back at the marketing trends and tactics that shaped 2017. After all, knowing what worked and what didn’t in the industry will help both you and your...

/ December 27, 2017

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017

In 2017, there was no doubt that content was king, but it also became clear that content alone is not nearly enough to ensure success. That’s why our columnists covered strategies and tactics that allow marketers to produce the best...

/ December 26, 2017

Ad blockers, fraud and developments in programmatic: Our top 10 display advertising columns for 2017

One of the hottest topics of discussion in 2017’s display advertising arena is speculation about what will happen next year, specifically February 15 of next year, when Google plans to release a version of its Chrome browser with ad-blocking features baked...

/ December 22, 2017

Big data and how to use it: Our top 10 Analytics & Conversion columns for 2017

Much has been written this year about dealing with the influx of data that modern marketers now receive as a matter of course — it’s an issue that many of us are facing these days. You’re expected to take advantage...

/ December 20, 2017

Calling all marketers: Our top mobile marketing columns of the year

Mobile has come a long way since the iPhone made its debut in 2007, forever changing the way we look at our mobile devices. From voice search to the Internet of Things, this year brought with it the continued rise...

/ December 19, 2017

From bricks to clicks: Our top retail columns for 2017

‘Tis the busiest season for retailers — at least for those that weathered the storm of 2017. News of retail failures dominated the headlines this year as brick-and-mortar behemoths like Toys “R” Us filed for bankruptcy, and scores of traditional...

/ December 18, 2017