Category: Channel: Martech: Social

Vivoom turns user-generated content into user-created ads

Individual clips from Maroon 5’s Vivoom-powered “Confessionals” The biggest difference between today’s advertising and advertising in the days of “Mad Men” is the current importance of users who create and share content about your brand. A user passing around imagery...

/ July 13, 2018

Instagram signs on to the time well spent movement with new ‘You’re all caught up’ notifications

Facebook CEO Mark Zuckerberg is making good on his assurance that he wants to be part of the time well spent movement, but instead of starting with Facebook, the company is bringing its first official time-well-spent feature to Instagram, a...

/ July 3, 2018

Instagram testing open-ended questions in Stories to make content more interactive

Instagram is testing a feature that allows users to add open-ended questions within Stories, making content on the app more interactive. Currently, the Facebook-owned app lets users post polls with multiple-choice answers. Users also have the option to direct message...

/ July 3, 2018

Facebook’s ‘Keyword Snooze’ feature will let users hide posts with specific words or phrases for 30 days

Facebook is looking for new ways to give users more control over the content they see in their News Feed. Today, the company announced it is testing a new “Keyword Snooze” feature that will allow users to snooze posts with...

/ June 27, 2018

Facebook’s latest data faux pas: app analytics reports sent to the wrong people

Facebook’s data security issues have turned into a nonstop game of whack-a-mole. After having to alert 14 million users that their privacy settings had been switched to public because of a bug earlier this month, Facebook confirms it sent app...

/ June 22, 2018

Snapchat’s new Snap Kit app developer platform designed to safeguard user privacy

Snapchat is launching a new developer platform called Snap Kit for app integrations. The platform includes four integration options — Creative Kit, Login Kit, Bitmoji Kit and Story Kit — and has been designed, according to Snapchat, to prioritize user...

/ June 14, 2018

Twitter announces changes to improve users’ experiences

Sometimes small changes can make a big impact. That’s what Twitter is hoping with a slew of small changes to its user experience announced on its blog Wednesday. “We’ve been working to change how you discover all the information around...

/ June 13, 2018

Facebook launches tool to let users rate advertisers’ customer service

tanuha2001 / Shutterstock.com Facebook has launched a new “Leave Feedback” tool for users to rate their experiences with businesses whose ads they have clicked on. Facebook says it will alert businesses that receive a high volume of negative feedback via...

/ June 12, 2018

ShareIQ releases a free tool to measure the value of image-based earned media on Facebook

“Free” is always better when you get value. That’s what a new and free tool from ShareIQ offers. The New York City- and Berlin-based company is out with a cloud-based self-service capability that lets brands find out the value of...

/ June 4, 2018

Spredfast launches Vault to better control access to brands’ social accounts

Spredfast’s visualization of its Vault software Typically, a number of people need access to a brand’s social media account. For general posting, that access can be handled through a social media management platform like Spredfast or Sprinklr, which communicates with...

/ May 23, 2018