Category: Channel: Martech: Social

Twitter adds audio-only broadcasting for iOS app, Periscope

Twitter unveiled a new audio-only broadcast feature for users of its platform and Periscope on Friday. Periscope engineer Richard Plom explained in a blog post that users had been requesting an option to broadcast without having to show their surroundings....

/ September 7, 2018

The newest Forrester Wave on social listening platforms expresses disappointment in the category

The coverage by social listening tools is expanding beyond social networks, but there are few clear differentiators between vendors and social data is still not extensively utilized across customer companies. Those are some of the main takeaways from the new...

/ August 31, 2018

MeetEdgar offers automated variations for social posts for SMBs

Startup MeetEdgar provides a social media publishing application that lets small-to-medium-sized businesses (SMBs) write, schedule and post their social marketing posts to Facebook, Twitter, LinkedIn and, soon, Instagram and Pinterest. This week, the company — a virtual firm that is...

/ August 22, 2018

Report: Customers are more loyal to companies that are transparent on social media

A majority of consumers are demanding transparency from businesses, according to a recent report from social media company Sprout Social. The Social Media and the Evolution of Transparency report (free, registration required) surveyed 1,000 US consumers and found that an overwhelming number (86...

/ August 22, 2018

Fake social accounts: Another problem for marketers to monitor

If any marketers feel their list of things to worry about is getting too short, here’s another one to add: Fake social media accounts. Not just fake social followers, or fake influencers. Those are separate items on your list. These...

/ August 16, 2018

Vivoom turns user-generated content into user-created ads

Individual clips from Maroon 5’s Vivoom-powered “Confessionals” The biggest difference between today’s advertising and advertising in the days of “Mad Men” is the current importance of users who create and share content about your brand. A user passing around imagery...

/ July 13, 2018

Instagram signs on to the time well spent movement with new ‘You’re all caught up’ notifications

Facebook CEO Mark Zuckerberg is making good on his assurance that he wants to be part of the time well spent movement, but instead of starting with Facebook, the company is bringing its first official time-well-spent feature to Instagram, a...

/ July 3, 2018

Instagram testing open-ended questions in Stories to make content more interactive

Instagram is testing a feature that allows users to add open-ended questions within Stories, making content on the app more interactive. Currently, the Facebook-owned app lets users post polls with multiple-choice answers. Users also have the option to direct message...

/ July 3, 2018

Facebook’s ‘Keyword Snooze’ feature will let users hide posts with specific words or phrases for 30 days

Facebook is looking for new ways to give users more control over the content they see in their News Feed. Today, the company announced it is testing a new “Keyword Snooze” feature that will allow users to snooze posts with...

/ June 27, 2018

Facebook’s latest data faux pas: app analytics reports sent to the wrong people

Facebook’s data security issues have turned into a nonstop game of whack-a-mole. After having to alert 14 million users that their privacy settings had been switched to public because of a bug earlier this month, Facebook confirms it sent app...

/ June 22, 2018