Category: Channel: Martech: Social

Spredfast launches Vault to better control access to brands’ social accounts

Spredfast’s visualization of its Vault software Typically, a number of people need access to a brand’s social media account. For general posting, that access can be handled through a social media management platform like Spredfast or Sprinklr, which communicates with...

/ May 23, 2018

Facebook’s dynamic ads for auto dealerships get new lead-gen features

Facebook is rolling out updates to its dynamic ads for auto dealerships, giving them a lead-gen feature that feeds leads directly into the dealership’s CRM system. The ads — which are created using the dealership’s vehicle catalogue and include a...

/ May 16, 2018

Lithium will ‘sunset’ its Klout service on the day GDPR launches

In 2014, Lithium acquired Klout, the online reputation service, for what Fortune magazine reported was a $200 million price. The enterprise social community service said at the time that Klout could help its communities determine who has authenticated expertise when...

/ May 14, 2018

Sprinklr adds AI to its customer experience platform

Over the last year, Sprinklr has repositioned itself as a customer experience cloud, centered around its former role as a social media listening and management platform. In another move to boost its capabilities, the company is this week adding the...

/ April 27, 2018

Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations

Facebook announced first quarter revenues of $11.97 billion, which easily beat Wall Street consensus estimates. The company managed to post growth in all key metrics, despite the ongoing data scandals that have dogged it in recent months. Marketers spent $11.8 billion...

/ April 26, 2018

Objection.co’s Sparky bot/service finds reasons why bad reviews should be taken down

Online reviews can make or break a small company, which is why their marketers often keep a close eye on them. LA-based startup Objection.co is out with a chatbot and service that helps pinpoint the reasons that Yelp, Google+ and...

/ March 19, 2018

Quora’s ad pixel now supports multi-event conversion tracking

Quora is out with some updates to its ads platform this week. On Wednesday, the question-and-answer social platform announced the release of multi-event conversion tracking, view-through attribution and an update to its reporting interface. Here’s a look at the new...

/ March 7, 2018

Spredfast adds reviews to the social channels in its dashboard

Spredfast has announced it is integrating online reviews into its platform for the first time. The reviews come from the brand’s page on more than a hundred sites, including Yelp, TripAdvisor, Google, Facebook and booking.com. Consumer Reviews, says Product Marketing...

/ March 2, 2018

Engagement Labs scores top brands among offline and online influencers

It’s not everyday that you see Ferrari, Metlife and Puma in the same sentence. That’s because those three well-known brands usually have very little in common — except that they were recently named as the brands most successful in activating...

/ March 1, 2018

Brand Networks lets AI run social ads in its new platform

For over a decade, Brand Networks has offered a platform that provided its own tools for advertising on the major social networks. This week, the company is introducing Iris, a new platform that employs artificial intelligence to assist marketers’ campaigns,...

/ February 14, 2018