Category: Google: AdSense

Google AdSense updates impression metrics, but earnings should not be impacted

Google announced that it has updated how it counts impression metrics within Google AdSense. Google did say that although the metrics for impressions may look different, publishers should not expect earnings to be “impacted by this change.” Google AdSense is...

/ May 3, 2018

Google brings ‘Funding Choices’ ad messaging to more countries & adds subscription offer

After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad messaging is now expanding to 31 more countries. The program was created as part of Google’s “Coalition for...

/ April 16, 2018

Google’s steps toward GDPR surrounded by questions

With the EU’s General Data Protection Regulation (GDPR) coming into effect in two months, there are several new indications — none completely clear — about how Google will comply. Late last week, the tech giant posted on its AdWords blog...

/ March 26, 2018

Google says it removed more than 3.2 billion bad ads in 2017

Google says it removed more than 3.2 billion ads that violated its advertising policies during 2017, nearly doubling the 1.7 billion ads taken down in 2016. “That’s more than 100 bad ads per second!” writes Google’s director of sustainable ads,...

/ March 15, 2018

Google AdSense launches new type of ad format that optimizes placements

Google AdSense rolled out Auto Ads this morning — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go undiscovered. The new ad format uses machine learning to automatically place ads where they...

/ February 21, 2018

FAQ: Google Chrome ad blocking is here. Everything you need to know

Today, February 15, 2018, is the day Google begins blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that repeatedly serve up obnoxious ads after they’ve been flagged will find all of their ads, even those served by...

/ February 15, 2018

Google AdSense adds style automation for native in-feed ads

Publishers that want to run Google AdSense native in-feed ads on their sites can now opt to have Google’s machine learning take control of the creative look and feel of those units. Native In-feed ads are meant to have the...

/ January 23, 2018

For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem

A small segment of Google AdSense publishers have noticed changes in ad delivery on their sites over the past month or so. Publishers say ads are not being served and the ad slots on their pages appear as blank spaces,...

/ January 12, 2018

AdSense rolls out ad balance optimization tool for publishers

Google AdSense has announced two new Experiments features to give publishers a deeper understanding of how certain factors affect their users and advertising earnings. Ad Session Length The Experiments page now includes a new metric called “Ad Session Length.” This...

/ January 11, 2018

Digital advertising in 2018: 5 trends to watch

Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year. As we go speeding into 2018, here are five predictions about how the digital advertising landscape...

/ December 19, 2017