Category: Apple: iPhone

iOS 12 release gives users more power, marketers more options

On September 17, Apple will release iOS 12, a big update to its mobile operating system that’s packed with a lot of useful user features that are also a boon to marketers. Let’s dig right in. Changes to notifications make...

/ September 12, 2018

Report: Smartphone shipments down globally, Huawei pushes Apple to #3 position

International Data Corporation (IDC) reported that Q2 smartphone shipments were down just under 2 percent annually. According to the tracking firm, “the drop marks the third consecutive quarter of year-over-year declines for the global smartphone market.” The report also asserts...

/ August 1, 2018

US market becoming a smartphone duopoly

Last week, Google received the largest antitrust fine ever imposed by the European Commission (EC). At the highest level, that fine is about Google’s dominance of the world’s smartphone market. Android is far and away the dominant operating system, with...

/ July 23, 2018

Apple and Google try to help you curb your smartphone compulsions

Google and Apple are having their “Alfred Nobel moment.” Nobel was the Swedish inventor of dynamite who also established the Nobel Prize. Yesterday, Apple introduced a range of features at its WWDC developer conference that are intended to help you spend less...

/ June 5, 2018

Samsung stung by $539 million jury verdict in Apple patent defeat

In the endless patent war between Apple and Samsung, Apple has again been awarded a massive jury verdict against the South Korean company. Earlier today, Apple was granted $539 million by the federal jury in the US. Originally, Apple won a...

/ May 25, 2018

Report: Facebook leads other platforms for app-install ROI in performance index

According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12 weeks) of any mobile app advertising platform. However Facebook remains the overall leading media platform for app marketers. Another finding is that Google’s...

/ February 23, 2018

Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge

Flat, thin and flexible, with no need for batteries — NFC is taking its place within the Internet of Things (IoT) to give brands a new way to interact with their customers Near-field communication (NFC) is just what it sounds...

/ February 16, 2018

As world waits for iPhone X sales, Apple Services has become a Fortune 100 business

There are numerous reports coming out out from financial analysts arguing that iPhone X demand is “soft” or below expectations. Apple will report its holiday quarter earnings on February 1, 2018. We probably won’t find out how many iPhone X...

/ January 22, 2018

Clash Royale’s ‘Epic Comeback’ was #1 YouTube ad in December, Apple was top brand overall

Supercell’s “Clash Royale” video game had the most-watched ad on YouTube last month, with its “Epic Comeback” spot generating 16 million views. However, Apple was the most popular brand overall, with three ads in YouTube’s December ad leaderboard. The iPhone...

/ January 10, 2018

The upcoming mobile app Monday: Be prepared

The season is upon us: mobile download season. Christmas falls on Monday, and if history holds true, Christmas and the day after will be the top mobile app download days of the year. With less than a week left, your...

/ December 21, 2017