Category: A-From SEL

How to choose the best content format for link building

One of my previous posts talked about how different elements can affect the success of your link-building campaign; I only touched on the subject of content formatting. So today, I want to go into more detail on the common types...

/ September 19, 2018

Ask the SMXpert — Page speed, site migrations and crawling

The Ask an SMXpert series continues the Q&A segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from the Advanced Technical SEO: Page Speed, Site Migrations and Crawling session featuring Melody Petulla and Brian Ussery. Session overview...

/ September 19, 2018

Google is right; click-through and conversion rates kinda don’t matter

Last month I wrote extensively on the seeming lack of meaningful click-through rates (CTR) growth following the implementation of Google expanded text ads (ETA), despite Google’s own assorted case studies showing meaningfully higher CTR with expanded text ads compared to...

/ September 18, 2018

Keyword research strategies in a close-variant world

Google once again has disrupted the search marketing community by announcing exact match close variants will now include same-meaning variations. As a result, marketers putting all their chips into exact match keywords will have to shift their bidding, structure and...

/ September 18, 2018

How the hospitality industry should approach online reviews and citations

We all know that when it comes to search engine optimization (SEO), every industry has its quirks but the restaurant and hospitality industry are very much their own beast. Potential customers can get almost everything they need to make a...

/ September 17, 2018

Google debuts Shoppable Image ads, video in Shopping Showcase ads

Google’s Shoppable Image ads can show on third-party sites (left) and in Google Image search (right). This week, Google announced two new ad formats for retail and brand advertisers ahead of the holiday shopping season that deliver shopping experiences on...

/ September 17, 2018

Is SEO table stakes? (Hint: No!)

Back in late 2006, the topic of the day was “Is SEO rocket science?” It wasn’t of course, unless you were referring to boosting your organic traffic to a rocket-like trajectory or trying to impress someone by spouting off the...

/ September 14, 2018

The ultimate guide to using Bing Webmaster Tools – Part 6

In the first five parts of the Bing Webmaster Tools series, I covered both the publicly facing tools as well as the tools that require login to and a Webmaster Tools account to access. With all of these tools available...

/ September 14, 2018

How keyword match types work after the new close match variants change

As reported here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. Based on a 2014 change, these keywords could already be expanded to include singular, plural and misspellings of...

/ September 13, 2018

Find anomalies in your campaign spending with this Google Ads script

Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to catch their campaigns underspending, let alone overspending, but even pay-per-click (PPC) superheroes aren’t entirely infallible. If...

/ September 7, 2018