Category: A-From SEL

Improving the customer experience means getting search right

The role of search is expanding and diversifying at an accelerating pace. In the age of assistance, search is everywhere and embedded within a range of home devices and smartphones. You can search from more places than ever before, through...

/ July 13, 2018

Do Google reviews impact local ranking?

In May of this year, many small businesses lost a number of Google reviews. A month later, Google provided my colleague Mike Blumenthal a statement that confirmed the reviews were not coming back: We do not allow anonymous reviews today...

/ July 13, 2018

Link to my awesome content, please!

In my last article, I outlined several tactics for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only half of the equation. The other half is planning a...

/ July 11, 2018

The small business owners guide to conquering SEO: The glossary

If you are a small business owner with a grasp of what it takes to make your site rank for the search terms your potential customers use, great! But if you’re not, don’t despair. Many small business owners struggle with one...

/ July 11, 2018

Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more

During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives announced several initiatives, all of which are powered by machine learning and take automation to another level. It’s easy to start being glib about...

/ July 11, 2018

Be careful what content you cut from your site

I recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an effort to have a leaner site. Having a lot of content on your...

/ July 9, 2018

SMX Advanced session recap: Mobile-first and AMP

I covered the Mobile-First & AMP For The Advanced SEO session from SMX Advanced. The session included the always impressive Alexis Sanders, Technical SEO Account Manager at Merkle, as well as new-to-me Kevin Malarick, SEO manager, product at Edmunds Inc....

/ July 9, 2018

How to prioritize SEO tasks by impact

“What do we need to do to optimize our site?” It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one...

/ July 4, 2018

Getting it done: how to overcome common link building blockers

I’ve said it before, and I’ll probably continue to say it in the future: Link building is hard. In particular, content-driven link building is hard because you’re hoping the idea and execution you’ve come up with is strong enough to...

/ June 29, 2018

SMX Advanced Recap: Bing’s Fabrice Canel keynote

For the opening session of SMX Advanced, we were treated to a keynote by Bing’s Fabrice Canel. Here are my notes from that session. Fabrice started by pointing out that search is becoming more intelligent. For example, search engines are...

/ June 29, 2018