Category: A-From SEL

6 ways the August core algorithm update impacted local business

At Sterling Sky (my company), we only work in the small business (SMB) market, so we were particularly interested in seeing how Google’s recent algorithm update impacted local search. I’ve spent the last few weeks analyzing dozens of sites in depth,...

/ September 7, 2018

Avoid the 8 most common pitfalls of automated bidding

Last week, I wrote that no one should do manual pay-per-click (PPC) bidding in this day and age. But that doesn’t mean you can just flip an automated bidding switch on and head for the beach. In fact, automated bidding...

/ September 6, 2018

Here’s how to ‘expertly’ hit a link-building home run

We all know the importance of great content, and we also know that without relevant, authoritative links in sufficient quantities, even great content won’t perform well in search. What most people don’t know, however, is how to efficiently build —...

/ September 6, 2018

How small businesses can see big results with foundational SEO

Whether you are just starting on your search engine optimization (SEO) journey or have been at it for years, there’s a good chance some part of your site can be improved. In fact, from the hundreds of small business websites...

/ September 3, 2018

The ultimate guide to using Bing Webmaster Tools – Part 5

In the first four parts of this series, I reviewed the free tools Bing makes available to all webmasters once you have created, logged in and verified your Bing Webmaster Tools account. Every subsequent time you log in, you get...

/ August 31, 2018

How to capitalize on the competitive advantage of real-time data analysis

The Real-Time report in Google Analytics allows you to monitor website activity as it actually occurs on your website or app. The report is continuously updated, and website activity is reported just a few seconds after it happens. This immediacy...

/ August 31, 2018

There is no reason to manage bids manually

Bid management is not traditionally thought to be part of a marketing job so why do so many search marketers manage a handful of bids? How did bid management creep into the job description? I believe the task rose out of...

/ August 30, 2018

Why following SEO trends guarantees SEO budget waste.

Search engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it’s frustrating and fruitless and feels like you’re pouring money down the drain. A lot of content has been published on the...

/ August 30, 2018

A kickback stampede: Why Google’s EU comparison shopping program may carry risk

Cast your mind back to June 2017. The birds sang, the sun shone and Google received a record-breaking fine of €2.4 billion ($2.8 billion). But why, exactly? In a verdict that provoked differing opinions, European Union (EU) regulators ruled when...

/ August 30, 2018

This SEO nerd says its OK to ask for links

I feel invigorated.  For the first time in what seems like a long time, a Google representative provided some clear and constructive communication regarding links! I’m putting on my SEO nerd hat and want to dive into why this tweet excited...

/ August 29, 2018