Category: A-From SEL

5 local search tactics your competitors probably aren’t using

Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online directories occupying a large percentage of the remaining SERP real estate — your local SEO strategy has...

/ December 12, 2017

AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting

Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can upload phone numbers and mailing addresses for Customer Match retargeting and similar audiences. Launched in 2015, Customer Match lets...

/ December 12, 2017

Google’s new custom intent audiences and you

In mid-November, pre-empting the hellish holiday shopping season, Google unveiled a slew of new features designed to help advertisers maximize their AdWords budgets. While promotion extensions and ad variations are neat and all, the thing I’m most stoked about is...

/ December 11, 2017

Google Manufacturer Center for product data expands scope, launches API

With the growing importance of Google Shopping campaigns in paid search results for brands and manufacturers, getting product data correct and consistent has become an increasingly urgent task. It’s been a somewhat sleepy product, but Google has announced new features and...

/ December 11, 2017

Which PPC metrics matter? Lessons from half a million keywords

Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting clicks, and it’s not too hard to set up conversion tracking — but...

/ December 8, 2017

Is holiday paid search more competitive in 2017 than 2016?

The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own performance, many are taking stock of the competition to get a...

/ December 8, 2017

The importance of targeting branded searches

Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a significant amount of traffic to your brand’s site. While targeting non-branded search terms plays an essential role in your overall search strategy,...

/ December 7, 2017

Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records

Black Friday and Cyber Monday continue to gain cultural significance across the US and the globe as shoppers and retailers deepen their relationships through enhanced technology, stronger/more personalized deals and a singular online-offline approach. As for 2017, all major metrics...

/ December 7, 2017

Links: To speed or not to speed

When we first started as an agency, our link builders were evenly split into two camps: One would send out a flurry of emails to all sorts of sites and deal with them if they responded. The other would spend...

/ December 6, 2017