Category: Google

Amazon launches a dozen new devices to put ‘Alexa everywhere’

At a hardware event yesterday, Amazon introduced a number of updated or new Echo devices and a range of appliances with Alexa integrated. There are three categories of devices now: Echo devices, Echo companion devices and new Alexa-powered smart appliances....

/ September 21, 2018

Google Data Studio comes out of beta

Google’s two-year old free reporting and data visualization platform, Google Data Studio, is now generally available. Integrations and data connectors. Data Studio, now part of Google Marketing Platform, has native integrations with Google Analytics, Google Ads, Display & Video 360, Search...

/ September 20, 2018

YouTube gives more creators option to monetize channels

YouTube is dropping the number of required subscribers for access to Channel Memberships to 50,000, a reversal from the 100,000 threshold  it set in June. Why the change? Previously called Sponsorships, YouTube’s Channel Membership program allows creators to offer $4.99-per-month subscriptions...

/ September 19, 2018

Google debuts Shoppable Image ads, video in Shopping Showcase ads

Google’s Shoppable Image ads can show on third-party sites (left) and in Google Image search (right). This week, Google announced two new ad formats for retail and brand advertisers ahead of the holiday shopping season that deliver shopping experiences on...

/ September 17, 2018

Top tech firms call for pro-business updates to federal data privacy laws

The Internet Association (IA) — a trade group representing major internet firms such as Facebook, Amazon and Alphabet/Google — called for updates to federal data privacy legislation on Tuesday. Updates at the federal level could potentially overide the newly passed...

/ September 12, 2018

Expert management of Bing Shopping Ads just got easier

History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the...

/ September 10, 2018

YouTube to end Director onsite services on October 31

YouTube is retiring its Director onsite services as of October 31 and has stopped accepting any new video ad production projects. First launched in June 2015, the video creation service offered by YouTube was expanded to more than 170 US...

/ September 7, 2018

As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian troll company — again

On Wednesday, as Google’s seat sat empty next to Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey as they testified to the Select Committee on Intelligence about steps their companies are taking to address election security on their platforms,...

/ September 6, 2018

Google, IAB Europe still negotiating GDPR Consent Framework implementation

This spring, Google said it would implement the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF) by August. August, of course, has now come and gone. In May, the company said that it would likely start using the...

/ September 5, 2018

New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws

Earlier this month, we reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in coming for this administration, given its hesitancy to add any governmental...

/ August 28, 2018