Category: Google

Do Google Posts impact ranking? A case study

A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local results (the “3-pack”). The methodology We picked two different businesses to test this on....

/ November 6, 2017

Fake ads, Russians and regulation: Facebook, Google and Twitter face a moment of crisis

Even as a handful of internet companies are consolidating their control over online advertising and commerce, they confront a moment of crisis and vulnerability. Facebook, Twitter and, to a lesser degree, Google are facing changing advertiser and consumer attitudes, government...

/ November 6, 2017

Local SEO for service-area businesses requires a lot of servicing

Today, let’s talk service-area businesses (SABs) and local SEO. Because every time I talk to an SAB, the first thing — and pretty much the only thing — they want to know is how to rank in the Local Pack...

/ October 30, 2017

RCS messaging takes a few more steps toward rocking mobile

Browser wars are so last century. In a few weeks, we could see the next phase of the Messaging Wars. That’s when Sprint is expected to enable the first US-based transactions over Rich Communications Services (RCS) on Android devices, 3C...

/ October 24, 2017