Category: Google

Report: Google to step up reviews of YouTube premium videos

Google is set to begin placing tighter review controls on videos published on YouTube channels included in the Google Preferred bundling of content for major brand advertisers. That’s according to Bloomberg Technology, citing anonymous sources familiar with the plans. The...

/ January 11, 2018

AdSense rolls out ad balance optimization tool for publishers

Google AdSense has announced two new Experiments features to give publishers a deeper understanding of how certain factors affect their users and advertising earnings. Ad Session Length The Experiments page now includes a new metric called “Ad Session Length.” This...

/ January 11, 2018

The AdWords 2x budget change: How’s it going?

When Google announced that campaign daily budgets could spend up to double their setting, some shrugged and others thought it could cause real problems. A few weeks ago, I asked people on Twitter if they had been impacted by the...

/ January 8, 2018

Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day

Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local Inventory Ads and ads on Google Maps. Analyzing last year’s data, I found that...

/ January 5, 2018

Survey: Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon

Based on a survey of 2,000 consumers who made purchases on Amazon.com in 2017, Consumer Intelligence Research Partners (CIRP) has determined that Amazon Echo owners are even more valuable to the company than Prime members. CIRP grouped Amazon shoppers into...

/ January 3, 2018

Alibaba’s UC browser beating Google Chrome in Indian mobile market

The Alibaba-owned UC browser is winning the war for mobile users in India and Indonesia. Relying on StatCounter data, The Wall Street Journal is reporting that it’s beating Google’s Chrome in these large developing markets. Chrome is the most widely...

/ January 2, 2018

Measuring how offline marketing drives website traffic: The fundamentals

You may still favor “old school” methods to get the word out about your website. But how do you track this offline marketing? If you don’t measure the success of your effort, you’ll never know if it’s giving you a...

/ December 26, 2017

6 trends that show the (Thanksgiving) tables have turned in Google Shopping

Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black Friday deals doesn’t require rushing to the stores, or even to the nearest computer. Cyber Monday isn’t just a day. It’s a...

/ December 21, 2017

IAB: First half 2017 ad revenues reach $40.1 billion, on track for $87 billion for the full year

The Interactive Advertising Bureau just released its first half 2017 digital advertising revenue report. Revenues reached a record $40.1 billion, compared with $32.7 billion a year ago. In the second quarter, they were $20.8 billion. Revenues were almost equally divided...

/ December 20, 2017

Google confirms ad blocking in Chrome will start February 15

Chrome will cease showing ads on websites that display non-compliant ad experiences, beginning February 15th. The initial warning was issued in June, but did not specify a time frame aside from “early 2018.” With over half the market share in...

/ December 20, 2017