Category: Google

Private blog networks: A great way to get your site penalized

You may have heard about private blog networks (PBNs) before, but you may not be sure what they are or why they are used. A PBN is a network of websites used to build links (and therefore pass authority) to a...

/ November 20, 2017

YouTube launches ticket sales partnership with Ticketmaster in the US

YouTube has partnered with Ticketmaster, making it possible for artists to include upcoming concert tour dates within their music videos. In addition to concert dates, a link will be available so anyone watching a music video can click through to...

/ November 15, 2017

8 game-changing SEO trends that will dominate 2018

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game. As search engines...

/ November 14, 2017

Salesforce announces data integrations with Google Analytics 360

To help customers gain more insights into their marketing campaigns’ impact on the customer journey, Salesforce and Google have announced an arrangement to integrate CRM data with digital analytics and ad campaign data. The integration with Google’s premium analytics platform,...

/ November 7, 2017

Do Google Posts impact ranking? A case study

A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local results (the “3-pack”). The methodology We picked two different businesses to test this on....

/ November 6, 2017

Fake ads, Russians and regulation: Facebook, Google and Twitter face a moment of crisis

Even as a handful of internet companies are consolidating their control over online advertising and commerce, they confront a moment of crisis and vulnerability. Facebook, Twitter and, to a lesser degree, Google are facing changing advertiser and consumer attitudes, government...

/ November 6, 2017

Local SEO for service-area businesses requires a lot of servicing

Today, let’s talk service-area businesses (SABs) and local SEO. Because every time I talk to an SAB, the first thing — and pretty much the only thing — they want to know is how to rank in the Local Pack...

/ October 30, 2017

RCS messaging takes a few more steps toward rocking mobile

Browser wars are so last century. In a few weeks, we could see the next phase of the Messaging Wars. That’s when Sprint is expected to enable the first US-based transactions over Rich Communications Services (RCS) on Android devices, 3C...

/ October 24, 2017