Category: Channel: Martech: Content

Content manager checklist: 10 things to do before you hit publish

Back in the days when print journalism ruled, major publishers had huge teams of fact-checkers and editors poring over every article before it went to press. With the move to online publishing, those responsibilities have increasingly fallen on the shoulders...

/ July 23, 2018

5 Tips to Choosing Your Winning Business Domain Name

Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they hadn’t chosen to go by Google, Sony, Hertz Rent-A-Car, Blackberry or Best Buy? Unquestionably, the name of...

/ June 25, 2018

The rise of voice technologies means new opportunities for podcasting

In its Smart Audio Report early this year, NPR and Edison Research found that one in six Americans own at least one voice-activated smart speaker, up a whopping 128 percent over last year. So it’s no surprise then that as...

/ March 5, 2018

News Corp’s Rupert Murdoch calls (again) for payments from Silicon Valley

News Corp Executive Chairman Rupert Murdoch has long been critical of Google and online content aggregators in general. He sees them as parasitic and, at one point in 2009, publicly stated that he would block Google from crawling his sites. Obviously,...

/ January 23, 2018

Personalization & machine learning in 2018: From comms to content

In a saturated digital landscape where brand blindness is the norm and people see more offers and content in a day than they can even remember, marketers have their work cut out for them. But if there’s one common solution,...

/ January 4, 2018