Category: Channel: Martech: Content

The rise of voice technologies means new opportunities for podcasting

In its Smart Audio Report early this year, NPR and Edison Research found that one in six Americans own at least one voice-activated smart speaker, up a whopping 128 percent over last year. So it’s no surprise then that as...

/ March 5, 2018

News Corp’s Rupert Murdoch calls (again) for payments from Silicon Valley

News Corp Executive Chairman Rupert Murdoch has long been critical of Google and online content aggregators in general. He sees them as parasitic and, at one point in 2009, publicly stated that he would block Google from crawling his sites. Obviously,...

/ January 23, 2018

Personalization & machine learning in 2018: From comms to content

In a saturated digital landscape where brand blindness is the norm and people see more offers and content in a day than they can even remember, marketers have their work cut out for them. But if there’s one common solution,...

/ January 4, 2018