Category: Column: Link Building

How to turn a boring email into an irresistible link pitch

Link building starts with an email between two people. More often than not, these are two people who don’t know each other. Yes, you know who this person is since you’re sending the email, and you think she will love your...

/ May 8, 2018

Link building is complicated: A rebuttal

Search Engine Land recently published a column by Julie Joyce about how we often overcomplicate link building, and when I read it, something surprising happened. I actually disagreed with her. Well, I sort of disagree with her. I do agree the...

/ May 8, 2018

Why do we overcomplicate link building?

People regularly ask me what tactics and strategies I can share with them about link building. When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of...

/ April 25, 2018

7 ways to turn a webinar into a stream of link-attracting content

Creating large amounts of valuable content is a universal challenge for marketers. Doesn’t matter if we’re talking about images, articles, blog posts or videos. Producing large quantities sometimes causes a decrease in quality if a marketing department isn’t diligent. It’s...

/ April 5, 2018

Stop being a link snob and saying no to certain links

If there’s one thing that bugs me about link-building work, it’s the idea that only one type of link is going to work, and anything else is going to cripple the site. Or… The client won’t accept a nofollow or an...

/ April 2, 2018

Stop! Think twice before using nofollow on your website

Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their outbound links. This trend puzzles me. If you can’t trust the people adding links to their articles, they shouldn’t be writing...

/ March 23, 2018

5 easy but smart SEO wins to boost content and link-building efforts

Are you looking for some smart and easy SEO wins in 2018? Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned spring cleaning. Sure, producing great content...

/ March 22, 2018

Can you predict what the future holds for your inbound links?

Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue links on that site today. Much has changed in the search engine optimization (SEO) landscape since then so...

/ February 28, 2018

A link-building case study: Using brand mentions and competitive linking tactics

Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event others may learn and benefit from what we did. The situation This campaign launched in March 2017...

/ February 16, 2018

What to get right before launching a global business

Taking your brand to an international stage is exciting. You reach untapped audiences and expose your brand, product and services to a global market! But with every great opportunity come challenges, and a global presence means time and resources must...

/ January 31, 2018