Category: Column: Link Building

How to choose the best content format for link building

One of my previous posts talked about how different elements can affect the success of your link-building campaign; I only touched on the subject of content formatting. So today, I want to go into more detail on the common types...

/ September 19, 2018

Here’s how to ‘expertly’ hit a link-building home run

We all know the importance of great content, and we also know that without relevant, authoritative links in sufficient quantities, even great content won’t perform well in search. What most people don’t know, however, is how to efficiently build —...

/ September 6, 2018

Why following SEO trends guarantees SEO budget waste.

Search engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it’s frustrating and fruitless and feels like you’re pouring money down the drain. A lot of content has been published on the...

/ August 30, 2018

This SEO nerd says its OK to ask for links

I feel invigorated.  For the first time in what seems like a long time, a Google representative provided some clear and constructive communication regarding links! I’m putting on my SEO nerd hat and want to dive into why this tweet excited...

/ August 29, 2018

Case study: The tale of two internal link tweaks

Back in 2016, I wrote a piece on optimizing internal linking structures.  In the article, we discussed a range of issues from PageRank and link equity flow to anchor text and more. I wrote the article after performing an audit on...

/ August 28, 2018

Link-building tools you may not know about

If you are actively building links, you probably already know about many of the main link-building tools. If your time and financial budgets allow, check out some of these multipurpose search engine optimization (SEO) tools to aid you in your...

/ August 14, 2018

Rookie link-building and content outreach mistakes you won’t make twice

Link-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ll have under your belt. I’ve done many, many linking campaigns and have made my share of mistakes.  Based on my...

/ July 27, 2018

Smart content execution will net a lot of inbound links

I spend a lot of time trying to figure out why some content ideas get links and why some don’t. There can be many reasons for a lackluster campaign. Sometimes you can figure out why things didn’t go well, sometimes...

/ July 25, 2018

15 checks you should make when choosing a link partner

When inbound links occur naturally, you don’t look to see if the site linking to you is a good linking partner. They just link in, and eventually, you look if you need to. Most websites don’t “just” accrue links on their...

/ July 19, 2018

Link to my awesome content, please!

In my last article, I outlined several tactics for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only half of the equation. The other half is planning a...

/ July 11, 2018