Category: Column: Link Building

15 checks you should make when choosing a link partner

When inbound links occur naturally, you don’t look to see if the site linking to you is a good linking partner. They just link in, and eventually, you look if you need to. Most websites don’t “just” accrue links on their...

/ July 19, 2018

Link to my awesome content, please!

In my last article, I outlined several tactics for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only half of the equation. The other half is planning a...

/ July 11, 2018

Getting it done: how to overcome common link building blockers

I’ve said it before, and I’ll probably continue to say it in the future: Link building is hard. In particular, content-driven link building is hard because you’re hoping the idea and execution you’ve come up with is strong enough to...

/ June 29, 2018

How to determine if you’ve been hit by negative SEO

Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing? For this second article, we are going to focus on the process of diagnosing whether or not you’ve been hit by negative...

/ June 15, 2018

Building links in boring industries

It’s safe to say that most search engine optimization (SEO) practitioners today understand the role that relevant, high-quality links play in achieving organic ranking and traffic. What is less understood, however, is how to earn those links in sufficient volume...

/ June 15, 2018

How to create catchy, effective subject lines for link outreach

In the world of link building, few things are more frustrating than spending hours sending carefully crafted emails to people and not getting a single reply. None. Zero. Nada. Nichts. Perhaps a bunch of those initial emails landed on seldom-used...

/ May 31, 2018

The importance of transparency and understanding risk in link building

The most important part of the relationship between you and your link builder might not be what you think. You want them to follow Google’s guidelines (or you might not care) and build great links. You want their work to...

/ May 24, 2018

How to turn a boring email into an irresistible link pitch

Link building starts with an email between two people. More often than not, these are two people who don’t know each other. Yes, you know who this person is since you’re sending the email, and you think she will love your...

/ May 8, 2018

Link building is complicated: A rebuttal

Search Engine Land recently published a column by Julie Joyce about how we often overcomplicate link building, and when I read it, something surprising happened. I actually disagreed with her. Well, I sort of disagree with her. I do agree the...

/ May 8, 2018

Why do we overcomplicate link building?

People regularly ask me what tactics and strategies I can share with them about link building. When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of...

/ April 25, 2018