Category: Google: Mobile

Australian privacy regulators examining Google’s Android location-data collection

European privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation in Australia surrounding its location data collection practices from Android smartphone users. Oracle, a staunch Google opponent, provided a...

/ May 15, 2018

Google betting its Assistant can close the wearables gap with Apple

Right now, Apple is winning the battle of the smartwatch vs. Google. Google is betting that the Assistant can close the gap. Android-based smartwatches historically have offered a weaker user experience than Apple Watch, though their third-party ecosystem of designs...

/ May 4, 2018

Look Ma, no keywords! Phrase-free AdWords campaigns are here

Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google has confirmed that these campaigns are currently running for select advertisers only and promote verified business locations in local search...

/ May 2, 2018

EU Commissioner: Two remaining antitrust cases against Google ‘advancing’

While Google’s appeal of the $2.9 billion (€2.4 billion) fine imposed by the European Commission in 2017 makes its way forward, EU Competition Commissioner Margrethe Vestager told colleagues that the other two antitrust cases against Google were “advancing.” That’s according...

/ April 19, 2018

Want to target position 0? Here’s what you need to make that happen

We’ve been using Siri as an integrated personal assistant since the iPhone 4S launched in October 2011, so voice search isn’t exactly new. But the interest in how it provides answers has become a new hot topic. We know the...

/ April 17, 2018

Brands, please stop ruining the consumer mobile journey with desktop experiences

People check their phones every 15 minutes on average, about 47 times a day, even if they have no alerts or notifications, according to a Deloitte study. And that number has remained steady for the past few years. Mobile isn’t...

/ April 10, 2018

Already doing SEO? Add these two things to optimize for voice search

How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends: The answer...

/ April 10, 2018

Delivering optimized media-rich content for mobile

We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of...

/ March 28, 2018

Google Play Instant lets app marketers offer game trials for free on Android devices

Google has redesigned its Google Play Games app and added a new Google Play Instant feature on Android devices that lets marketers offer trials of their games without users having to download them first. “With Google Play Instant, you can...

/ March 19, 2018

With game apps in mind, Google announces Universal App Campaign & AdMob monetization updates

Google announced several app promotion and monetization initiatives for game app developers on Thursday. The announcements, made ahead of next week’s Game Developer Conference, include updates for Universal App Campaigns, new rewarded ad experiences and a monetization test for apps...

/ March 15, 2018