Category: Google: Search

5 ways to leverage real third-party purchase intent

A combination of genius and incredible access to capital has enabled Amazon to become a retail operation truly inconceivable just a decade or so ago. Untethered from the constraints of physical location, Amazon has made it possible for many of...

/ September 19, 2018

Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?” notices across all services that display Google Ads. With the changes, users can turn off some of...

/ June 15, 2018

Reducing the time it takes to write meta descriptions for large websites

Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the case of large websites, basic SEO improvements can be a massive headache. If you’ve ever optimized a large website, you know...

/ June 14, 2018

Priorities for diagnosing JavaScript-powered websites

In the last 20 years, Google’s search engine has changed a lot. If we take a look at technology and web development as a whole, we can see the pace of change is pretty spectacular. This website from 1998 was...

/ June 12, 2018

What do Google and a toddler have in common? Both need to learn good listening skills.

At the Sixth International Conference on Learning Representations, Jannis Bulian and Neil Houlsby, researchers at Google AI, presented a paper that shed light on new methods they’re testing to improve search results. While publishing a paper certainly doesn’t mean the methods...

/ June 5, 2018

Mobile SERP survival: Technical SEO checklist

It’s taken over a year and a half, but Google’s mobile-first indexing is finally here. The Search Console messages have begun to appear, and sites are steadily being switched over to the mobile-first indexing approach. A lot has been written...

/ June 5, 2018

How to forecast the revenue opportunity for the coveted ‘position 0’

Today’s article is a continuation of “Want to target position 0? Here’s what you need to make that happen.” There are two primary reasons for targeting the coveted position zero (0), also known as the featured snippet: To sit at...

/ May 31, 2018

How to create catchy, effective subject lines for link outreach

In the world of link building, few things are more frustrating than spending hours sending carefully crafted emails to people and not getting a single reply. None. Zero. Nada. Nichts. Perhaps a bunch of those initial emails landed on seldom-used...

/ May 31, 2018

Ask the #SMXperts: Going All-In On AMP

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Going All-In On AMP session with Benu Aggarwal, Eric Enge and Paul Shapiro, with an...

/ May 29, 2018

How much is too much? Faceted navigation and SEO

On e-commerce sites, faceted navigation plays a critical role in allowing consumers to find the products they want quickly. Major sites normally offer a variety of filters (show a subset of products), sort orders (show products in different orders) and...

/ May 24, 2018