Category: Paid search

Exclusive: Survey shows social media poised to capture holiday ad spend

With consumer confidence at an all-time high, we should all expect increased ad spend with new and emerging technologies, like location data tools and social media analytical platforms, to directly reach the 2018 holiday shopper. So how will marketers develop...

/ September 13, 2018

Expert management of Bing Shopping Ads just got easier

History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the...

/ September 10, 2018

Find anomalies in your campaign spending with this Google Ads script

Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to catch their campaigns underspending, let alone overspending, but even pay-per-click (PPC) superheroes aren’t entirely infallible. If...

/ September 7, 2018

Avoid the 8 most common pitfalls of automated bidding

Last week, I wrote that no one should do manual pay-per-click (PPC) bidding in this day and age. But that doesn’t mean you can just flip an automated bidding switch on and head for the beach. In fact, automated bidding...

/ September 6, 2018

There is no reason to manage bids manually

Bid management is not traditionally thought to be part of a marketing job so why do so many search marketers manage a handful of bids? How did bid management creep into the job description? I believe the task rose out of...

/ August 30, 2018

Expanded phrase match negatives: A script for misspellings

As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or so, there are new threats to this control. We must be strong in battling this pay-per-click (PPC) kryptonite. We must...

/ August 17, 2018

The Google expanded text ad CTR lift that never was

Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up to 15 headlines and four descriptions that Google can then mix and match in testing for the...

/ August 17, 2018

Are you holding your funnel accountable?

Funnels are all the rage these days. Everyone and their brother are ready and waiting to sell you a funnel. Just recently, I was at a baseball game, and I swear the peanuts guy was walking up and down the...

/ August 17, 2018

Google’s political ad transparency report & library offers more accountability around election ads

Google is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its political ad policies in May — enforcing new ID requirements for anyone purchasing political ads — the company is now...

/ August 17, 2018

15 questions to ask yourself before publishing a new landing page

Landing pages are an important part of most online marketing campaigns. They are a great way to tailor the page that people see after clicking on your ad to your target audience and actual ad content. Unfortunately, while there are...

/ August 16, 2018