Category: Martech: Chatbots

A panda named Genius joins this world to boost a new IMAX movie

A free interactive augmented reality app is helping to promote a new IMAX family documentary about pandas. The IMAX film, appropriately called “Pandas,” depicts how real-life captive-born pandas are reintroduced into the wild. The movie has opened at IMAX theaters...

/ April 12, 2018

Smart marketing still hinges on humanity, not technology

Remember what life was like before we had smartphones? We flipped through inches of white pages without a thought, carried impossible-to-fold maps wherever we traveled and never left home without pocket change. Now, it seems as if we think everything...

/ April 4, 2018

Say hello to the newest intelligent agent, IBM’s Watson Assistant

Watson Assistant integrated by Harman into a car’s digital dashboard Among intelligent agents, there is now another new best friend: IBM’s Watson Assistant. The tech giant introduced this smart voice- and text-enabled enterprise assistant on Tuesday at its Think 2018...

/ March 22, 2018

Objection.co’s Sparky bot/service finds reasons why bad reviews should be taken down

Online reviews can make or break a small company, which is why their marketers often keep a close eye on them. LA-based startup Objection.co is out with a chatbot and service that helps pinpoint the reasons that Yelp, Google+ and...

/ March 19, 2018

This ad campaign for travel wants to know all about your trip

Ads for travel will increasingly resemble a conversation with a travel agent, if a new chatbot-propelled campaign is any guide. Austin-based WayBlazer, which previously had been employing its AI-powered travel recommendation engine for various travel agency websites, has now partnered...

/ March 7, 2018

Gartner releases its first Magic Quadrant Report on Digital Experience Platforms

Customer experience has become the name of the game for marketers. And digital experience platforms (DXPs) provide tools for providing a consistent and engaging presentation layer across digital channels, whether sites, portals, mobile web or apps, voice agents or other...

/ January 23, 2018

Incorporating a chatbot? How to put the customer first

Artificial intelligence is one of the biggest buzzwords in society, and the business world is making widespread use of a practical application of the technology: chatbots. Bots are rapidly taking over customer service roles, with consumers unable to tell whether...

/ January 22, 2018