Category: Accelerated Mobile Pages (AMPs)

Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users

Examples of Google AMP Story ads. Following on the introduction of AMP Stories for publishers in February, the AMP team has announced several updates to AMP Stories, including monetization capabilities. Version 1.0 of AMP Stories is now available to all...

/ July 23, 2018

AMP: Do or die? Session recap from SMX West

The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project designed to speed up web pages on mobile devices. Google has actively been pushing adoption of AMP...

/ March 21, 2018

Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle

Google’s AMP (Accelerated Mobile Pages) team has launched a new feature called Render on Idle that is designed to increase ad impressions per page by speeding up ad load when a user isn’t taking any action in a browser. Render...

/ March 8, 2018

Google says 100+ ad networks support AMP, releases 3rd-party technology support

Last spring, Google started automatically converting Google-delivered display ads to AMP when served on AMP-enabled pages on publisher sites last year. Now, Google is sharing some stats on how those conversions are working for publishers at AMP Conf and in a...

/ February 14, 2018

Instapage launches first landing page platform with AMP

Instapage is announcing this week that it is the first landing page platform to offer Accelerated Mobile Pages (AMP) as an option. The San Francisco-based company said it has worked with Google to offer this format for mobile landing pages....

/ February 14, 2018

Will AMP improve your rankings? How to set up an AMP test

Though Google has repeatedly stated that Accelerated Mobile Pages (AMP) are not a ranking factor, many have speculated that they may soon become one. AMP pages are built for speed — so when you consider Google’s recent announcement that page...

/ January 24, 2018