Category: SEO

SEO PowerSuite Review: features, analysis, results

SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of tools for each cycle of an SEO campaign. Of course, there is an...

/ September 18, 2018

Here’s how to ‘expertly’ hit a link-building home run

We all know the importance of great content, and we also know that without relevant, authoritative links in sufficient quantities, even great content won’t perform well in search. What most people don’t know, however, is how to efficiently build —...

/ September 6, 2018

How small businesses can see big results with foundational SEO

Whether you are just starting on your search engine optimization (SEO) journey or have been at it for years, there’s a good chance some part of your site can be improved. In fact, from the hundreds of small business websites...

/ September 3, 2018

The ultimate guide to using Bing Webmaster Tools – Part 5

In the first four parts of this series, I reviewed the free tools Bing makes available to all webmasters once you have created, logged in and verified your Bing Webmaster Tools account. Every subsequent time you log in, you get...

/ August 31, 2018

Why websites should be using HSTS to improve security and SEO

Site users and search engines don’t take website security lightly which is probably why you’ve likely heard of added security measures like HTTPS. But a lesser-known security layer called HTTP Strict Transport Security (HSTS) is also available and can help...

/ August 28, 2018

5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget

What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google wants to crawl and index content from quality sources. Crawling the web is costly: Google uses as much...

/ August 28, 2018

A checklist: Important SEO points to cover in a content campaign

After you’ve chosen the right execution for your link-building campaign and you’re getting ready to launch it, you can’t forget about search engine optimization (SEO). It’s easy to get caught up in the campaign itself, but putting aside 15 or...

/ August 24, 2018

Flying close to the sun: SEO tactics that may get you burned

What kind of risk are you willing to take for better rankings and more organic traffic? For many years now, there has been an ongoing debate in the search engine optimization (SEO) world about whether “black-hat” or “gray-hat” tactics —...

/ August 23, 2018

How Bing is enhancing search and apparently growing as a result

When Microsoft announced strong annual financial results July 19, the growth of the company’s cloud services dominated the conversation. But I noticed something else in the company’s numbers: continued growth for Bing.  Although Bing accounts for a small share of Microsoft’s...

/ August 8, 2018

You need 23 keywords in a blog post to rank well. Not.

As a search engine optimization (SEO) content writer who participates in many SEO-related Facebook groups, I am frequently asked the same question: “How many keywords should I use in my posts?” People seem to be looking for an exact number...

/ August 1, 2018