Category: SEO

Common mistakes and quick fixes to improve poky page speed

There are multiple reasons to improve how quickly your web pages load. One of them is page abandonment. If your pages load slowly and customers leave before seeing your services, how will you grow a business and be successful? A...

/ May 11, 2018

Ask the SMXperts: The latest in advanced technical SEO

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Latest in Advanced Technical SEO session with Dawn Anderson, Bastian Grimm and Brian...

/ May 11, 2018

Beyond keywords: What really matters in SEO content

Just when we thought the saying “Content is king” was gone for good, there it goes showing its sneaky little face again in the search engine optimization (SEO) world. Bearing in mind also that “Content is queen,” it appears that...

/ May 9, 2018

Ask the SMXpert: Keyword research and copywriting

The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A is from the Keyword Research and Copywriting for Search Success Bootcamp with Christine Churchill, with...

/ May 9, 2018

How to turn a boring email into an irresistible link pitch

Link building starts with an email between two people. More often than not, these are two people who don’t know each other. Yes, you know who this person is since you’re sending the email, and you think she will love your...

/ May 8, 2018

Link building is complicated: A rebuttal

Search Engine Land recently published a column by Julie Joyce about how we often overcomplicate link building, and when I read it, something surprising happened. I actually disagreed with her. Well, I sort of disagree with her. I do agree the...

/ May 8, 2018

Ask the SMXpert: Google manual penalties explained

The Ask the SMXpert series continues with the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the All Google Manual Penalties Explained session with speaker Kaspar Szymanski, with an introduction...

/ May 7, 2018

The ultimate guide to bot herding and spider wrangling — Part Two

In Part One of our three-part series, we learned what bots are and why crawl budgets are important. Let’s take a look at how to let the search engines know what’s important and some common coding issues. How to let...

/ May 4, 2018

Searcher intent: The secret ingredient behind successful content development

Google’s goal is to satisfy a searcher’s intent. When a user finds what they’re looking for after clicking on an organic search result, that’s a success. Sounds easy enough, but things get complicated when there are multiple results that may...

/ May 2, 2018

Let’s face it — clickbait works. Here’s how to use it to your advantage

No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results pages (SERPs). That means you’ll get more clicks on call-to-action (CTA) elements on...

/ May 2, 2018