Category: Super Bowl Advertising

Super Bowl ad rankings: Trust your gut or employ rational thinking?

The Super Bowl is the single most viewed televised event in the US. Every year, more than 100 million people tune in to see who will be crowned NFL champion. There is no bigger or brighter stage for impactful ad content,...

/ February 26, 2018

Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were the usual contenders like Budweiser, Pepsi and Kia; brands like Doritos and M&Ms that returned after...

/ February 12, 2018

Going beyond Super Bowl engagement metrics to find what consumers really think

Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback comments and their cheers and...

/ February 9, 2018

YouTube says Amazon Alexa, Bud Light & Groupon won the Super Bowl ad game

YouTube says the most popular Super Bowl ads this year — on its AdBlitz Super Bowl hub — belonged to Amazon Alexa, Bud Light and Groupon. View count numbers for the ads were not given, but a YouTube spokesperson says...

/ February 8, 2018

Febreze aims to score another touchdown with this year’s #BleepDontStink Super Bowl LII ad

Last year, P&G air freshener brand Febreze made its debut appearance as a Super Bowl advertiser. The brand used its spot to promote its OdorClear Technology, creating a 30-second Super Bowl commercial titled, “America’s Halftime Bathroom Break.” “Our objective to...

/ February 1, 2018

The big list of Super Bowl LII ads: Amazon, M&Ms, Budweiser & more offer sneak peeks of game day spots

More than 20 advertisers have confirmed they will be making an appearance during Super Bowl LII on Sunday night. According to a recent Sports Illustrated report, this year’s Super Bowl brands will be spending, on average, over $5 million for...

/ January 31, 2018

The Super Bowl LII advertisers ready to play: Returning brands, newcomers & a handful of teaser ads

With less than two weeks until the biggest night of the year for advertisers — or what some people call Super Bowl Sunday — multiple brands have released official announcements about their Super Bowl campaigns. The usuals include brands like...

/ January 24, 2018