Category: Channel: Mobile

Blippar launches indoor visual positioning system to anchor AR

If augmented reality (AR) is going to offer a reliable overlay for physical reality, it needs to be anchored into place. In many cases, GPS positioning is employed to tether a Pokémon object or whatever to a particular physical spot....

/ August 14, 2018

FTC says it will take a ‘close look’ at EU antitrust fine against Google

Mark Van Scyoc / Shutterstock.com Following today’s record antitrust fine imposed on Google parent Alphabet in Europe, US Federal Trade Commission (FTC) Chairman Joseph Simons said he will “take a close look” at the European Commission (EC) decision. Simons also...

/ July 18, 2018

Why the local search marketplace would benefit from a super-app

Trying to figure out consumers’ path to purchase has always been a search for the Holy Grail. The adoption of digital media, mobile devices and social platforms has complicated the path further as consumers spread their time and attention over...

/ July 18, 2018

Oracle Responsys launches first SMS aggregator marketplace

Oracle is adding an SMS aggregator marketplace — which it says is the first of its kind — to its Responsys B2C marketing platform. Called the SMS Public Aggregator Network, or SPAN, it allows marketers to directly find, order and...

/ July 18, 2018

Account-Based Marketing Tools: A Marketer’s Guide — New report from MarTech Today

Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility of the data — and in technologies that enable ABM — are now fueling widespread adoption of this...

/ June 27, 2018

Apple and Google try to help you curb your smartphone compulsions

Google and Apple are having their “Alfred Nobel moment.” Nobel was the Swedish inventor of dynamite who also established the Nobel Prize. Yesterday, Apple introduced a range of features at its WWDC developer conference that are intended to help you spend less...

/ June 5, 2018

Samsung stung by $539 million jury verdict in Apple patent defeat

In the endless patent war between Apple and Samsung, Apple has again been awarded a massive jury verdict against the South Korean company. Earlier today, Apple was granted $539 million by the federal jury in the US. Originally, Apple won a...

/ May 25, 2018

Delivering optimized media-rich content for mobile

We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of...

/ March 28, 2018

Google Play Instant lets app marketers offer game trials for free on Android devices

Google has redesigned its Google Play Games app and added a new Google Play Instant feature on Android devices that lets marketers offer trials of their games without users having to download them first. “With Google Play Instant, you can...

/ March 19, 2018

Placed introduces ‘Placed Insights’ to educate the market about location data

Location analytics company Placed (owned by Snap) is launching “Placed Insights,” a free tool that allows users to visualize and better understand location data. Placed founder David Shim told me that he believes this will help agencies and advertisers see...

/ March 1, 2018