Category: Channel: Mobile

Samsung stung by $539 million jury verdict in Apple patent defeat

In the endless patent war between Apple and Samsung, Apple has again been awarded a massive jury verdict against the South Korean company. Earlier today, Apple was granted $539 million by the federal jury in the US. Originally, Apple won a...

/ May 25, 2018

Delivering optimized media-rich content for mobile

We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of...

/ March 28, 2018

Google Play Instant lets app marketers offer game trials for free on Android devices

Google has redesigned its Google Play Games app and added a new Google Play Instant feature on Android devices that lets marketers offer trials of their games without users having to download them first. “With Google Play Instant, you can...

/ March 19, 2018

Placed introduces ‘Placed Insights’ to educate the market about location data

Location analytics company Placed (owned by Snap) is launching “Placed Insights,” a free tool that allows users to visualize and better understand location data. Placed founder David Shim told me that he believes this will help agencies and advertisers see...

/ March 1, 2018

Optimize customer mobile experiences from strategy to execution

There’s really no mystery about mobile testing. It’s the art and science of building, running, and analyzing optimization tests for mobile customer experiences. But for companies looking to mobilize their websites and apps, the mystery often lies in how to...

/ February 13, 2018

Four new search trends in mobile app discovery

Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study showed people only interact with a total of 30 apps per month. Those numbers are fairly significant, but not...

/ February 5, 2018