Category: Google: AMP – Accelerated Mobile Pages

Ask the SMXpert: SEO markup and structured data

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Successful SEO Using Markup & Structured Data session with Alexis Sanders. With an introduction from...

/ May 22, 2018

Is responsive web design enough? (Hint: No)

As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search is incredibly important for advertisers and businesses of all sizes. Consider these statistics: A majority of Google searches...

/ May 1, 2018

AMP: Do or die? Session recap from SMX West

The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project designed to speed up web pages on mobile devices. Google has actively been pushing adoption of AMP...

/ March 21, 2018

Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle

Google’s AMP (Accelerated Mobile Pages) team has launched a new feature called Render on Idle that is designed to increase ad impressions per page by speeding up ad load when a user isn’t taking any action in a browser. Render...

/ March 8, 2018