Category: Statistics: Market Share

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices....

/ May 10, 2018

Forecast: Digital advertising pulling away from TV on global basis

Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion. Last year, according to the agency, digital overtook TV advertising for the first time. Assuming no recessions...

/ March 26, 2018

Report: 5G will drive $12 billion in new mobile commerce revenue by 2021

Mobile page speed matters. And new data from Adobe shows that with speed comes revenue. Adobe Digital Insights has released a report called “A Mobile-First World,” which contains data on US and international smartphone usage patterns. The company says it’s...

/ March 5, 2018

Retailers with shopping apps now see majority of e-commerce sales from mobile

For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and...

/ February 21, 2018