Category: Social Media Marketing

PayPal’s new Marketing Solutions tool sheds light on how shoppers use the online payment platform

PayPal has launched a new suite of free marketing solutions for merchants that provide them with analytics around how shoppers use the online payment platform. According to the announcement, the newly-released shopping insights tools will include aggregated and anonymous data...

/ October 24, 2017

The disruption of attribution is coming

Attribution, hold onto your metaphorical hat. For years, the art of determining which marketing effort led to a sale has been performed inside a black box that may have contained as much magic as science. Marketers have had the unenviable...

/ October 24, 2017

RCS messaging takes a few more steps toward rocking mobile

Browser wars are so last century. In a few weeks, we could see the next phase of the Messaging Wars. That’s when Sprint is expected to enable the first US-based transactions over Rich Communications Services (RCS) on Android devices, 3C...

/ October 24, 2017

In digital, lack of oversight is a major blunder

Industry leadership at a grand scale has joined buyers and consumers in the backlash against fraud, waste and abuse in digital. While welcome, this development is long past due and may be too late. As Forbes noted in its coverage...

/ October 24, 2017

Marketing Day: Snapchat layoffs, Black Friday strategies & Facebook tests web-based VR

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Location data beyond the marketing department: A look at 3 use cases Oct 23, 2017 by...

/ October 23, 2017

Marketing Day: Google’s new sitelinks, Getting GDPR ready & ABM for B2B marketers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer Oct 20, 2017 by Damian Rollison...

/ October 20, 2017

Marketing Day: Facebook’s Explore Feed, Amazon’s Prime members & YouTube’s brand safety efforts

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Insights from 130 agencies — The State of Email Marketing Oct 19, 2017 by Digital Marketing...

/ October 19, 2017

Marketing Day: Gartner report on analytics tools, Pinterest search ads & P2P marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Should you connect with your clients across social platforms? Oct 18, 2017 by Matt Umbro Connecting...

/ October 18, 2017

Marketing Day: Google AMP, Apple’s move to kill cookies & new Twitter Video Website Cards

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google AMP and call attribution — 5 things you need to know Oct 17, 2017 by...

/ October 17, 2017