Category: Social Media Marketing

Facebook’s pre-roll ad test will only run in Watch, not News Feed

Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll ads, Ad Age reported on Friday. A Facebook spokesperson declined to comment on the report, but a person familiar with the matter...

/ December 1, 2017

Forecast: US display advertising to grow 70% by 2021, with social and mobile drivers

Forrester Research is out with its new US display advertising forecast through 2021. The firm says that mobile, video and social media advertising will grow and that more conventional online display advertising will suffer in part because of viewability, brand...

/ November 29, 2017

Shopify meets call tracking

As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town....

/ November 29, 2017