Category: Channel: Display Advertising

Google is testing ads in its app Feed

Ad-free footprints don’t last long online. Especially if that footprint is controlled by Google. The online ad giant is now testing native ads in the Google Feed. Users began noticing them this week, Android Police first reported. Previously branded Google...

/ May 25, 2018

More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data

Examples of Microsoft Audience Ads Earlier this month, Microsoft announced the launch of the Microsoft Audience Network, accessed through the Bing Ads platform. We’ve now received more information about the beta, including some workflow screen shots that help give more...

/ May 21, 2018

WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’

The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.” The charter follows a data manifesto issued by...

/ May 18, 2018

All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads

Apple has rolled out the ability for all publishers to use DoubleClick for Publishers (DFP) for ad serving in their Apple News content, according to Digiday. Apple has been testing the use of Google-owned DFP with some publishers since last...

/ May 16, 2018

Amazon poised to launch new retargeting ad product — [report]

Amazon is continuing its aggressive move into digital advertising, with the apparent launch of its own retargeting product. According to Bloomberg the company is about to introduce a new display advertising offering. While the details are not entirely clear, Bloomberg...

/ May 15, 2018

Google issues updated GDPR guidance to publishers on how to gain consent from users

Google has updated its cookie guidance resource, CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). GDPR is a sweeping set of rules...

/ May 14, 2018

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices....

/ May 10, 2018

What is ad effectiveness, and how does it help your business?

Humor aside, Wanamaker wasn’t joking. And the challenge still remains with brands struggling to accurately capture the performance of their online ad campaigns amidst a fragmented array of marketing touch points. But the price of assumption-driven marketing is high, and,...

/ May 10, 2018

How dynamic creative will (finally) reach the tipping point

In an industry where a lot of lip service is paid to one-to-one marketing and tailoring a brand’s advertising to the individual, far too few brands have harnessed the power of dynamic creative for their campaigns. There’s a simple reason...

/ May 8, 2018