Category: Channel: Display Advertising

Improving the customer experience means getting search right

The role of search is expanding and diversifying at an accelerating pace. In the age of assistance, search is everywhere and embedded within a range of home devices and smartphones. You can search from more places than ever before, through...

/ July 13, 2018

Winning the social media marketing game

Thousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group norms and shaped social organization. Today, the fire’s embers have been replaced by the glow of internet-connected devices, but the...

/ July 13, 2018

Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines

As the digital advertising landscape evolves, so must the rules governing it. Responding to industry changes such as an increase in contextual targeting, the Media Rating Council (MRC) announced proposed updates to its existing ad verification guidelines Tuesday. The changes —...

/ July 13, 2018

Should marketers own programmatic accounts as they do with SEM & Social?

Large marketers spending millions in annual programmatic and digital media spend have a number of good reasons for taking some elements of programmatic media in-house. We’ll talk about the specific pros and cons of doing this later in this article,...

/ July 5, 2018

SMX Advanced recap: Audience targeting in a privacy-centric world

Here is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World.   The speakers shared new developments in audience targeting and how tracking changes will affect the way you use audience targeting and remarketing. Jillian Nagle, Red Ventures Jill...

/ July 4, 2018

Here’s how to use custom intent audiences in your GDN campaigns

Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising. Custom intent allows you to expand outside of predefined audience categories, identifying new prospects that are likely to be in...

/ June 29, 2018

The five facets of media

I recently overheard a conversation amongst a group of interns tasked with mapping the new media landscape: “Uber is clearly a medium, not a service!” argued one eager participant. “It’s a platform that mediates interactions between users; if Facebook and...

/ June 15, 2018

Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Like & Share buttons and conversation platforms

Apple further entrenched its strategic positioning as privacy protector against the ad tech ecosystem at WWDC, its annual developer conference, on Monday. Apple is taking aim at Facebook’s Like buttons, Disqus comments widgets and other third-party APIs that can be used...

/ June 5, 2018

Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report

Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we lay out some of the opportunities and challenges that lie ahead...

/ June 1, 2018

DoubleClick Bid Manager opens up digital audio ad buying globally

As investment in digital audio advertising continues to grow, Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. The company announced Wednesday that advertisers can now buy ad inventory...

/ May 30, 2018