Category: Podcasting

IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017

Podcasts are hot. Red hot. A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records, bringing in $314 million in 2017 — a full 86 percent more than in 2016,...

/ June 13, 2018

How to use a podcast to create smart and usable content

This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority will be built around your brand. This, in turn, provides more opportunity to use that...

/ May 1, 2018