Category: Podcasting

How USA Today uses AR to promote a podcast series

A screenshot from the AR promotion for “The City.” Augmented reality has a new job: promoting a podcast series. That’s how USA Today is using the technology, for its 10-episode podcast series “The City” that becomes available today. Employing original...

/ September 24, 2018

iHeartMedia to acquire Stuff Media as podcasting continues its rise

iHeart Media says it plans to acquire publisher Stuff Media, signaling that, despite some advertiser fears, publishers still see podcasts as a good investment. Stuff Media is a for-profit publisher whose inventory includes the HowStuffWorks podcasting business, and iHeartMedia says that...

/ September 17, 2018

Twitter adds audio-only broadcasting for iOS app, Periscope

Twitter unveiled a new audio-only broadcast feature for users of its platform and Periscope on Friday. Periscope engineer Richard Plom explained in a blog post that users had been requesting an option to broadcast without having to show their surroundings....

/ September 7, 2018

Podcasting continues its meteoric rise, creating more opportunities for marketers

Podcasting continues its rise in popularity, and advertisers are taking note. A Nielsen Fanlinks survey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23...

/ August 28, 2018

IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017

Podcasts are hot. Red hot. A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records, bringing in $314 million in 2017 — a full 86 percent more than in 2016,...

/ June 13, 2018

How to use a podcast to create smart and usable content

This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority will be built around your brand. This, in turn, provides more opportunity to use that...

/ May 1, 2018