Category: Internet Marketing Industry: Acquisitions

With Marketo mega-deal, Adobe’s reach just got a whole lot wider

Adobe’s image for its Sensei AI layer. With the announcement Thursday that Adobe is buying Marketo, the world of major marketing platforms looks different. “This deal,” wrote IDC research director Gerry Murray and program vice president Melissa Webster in a...

/ September 21, 2018

Adobe to acquire Marketo for $4.75 billion

Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s 2018 fiscal year. Last week, unnamed sources had revealed to Reuters that Adobe was in negotiations to...

/ September 20, 2018

Salesforce adds more intelligence with Datorama purchase

Salesforce announced Monday that it has agreed to buy Datorama, which employs artificial intelligence to provide marketing intelligence and analytics. Deal terms were not disclosed, but Reuters cites Israeli media reports that it was over $800 million. Although the company...

/ July 17, 2018

Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp

Data provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global marketing agency holding company, for $2.3 billion. The move follows rumors that IPG was considering putting itself up for...

/ July 5, 2018

AT&T buys ad exchange AppNexus

Apparently, the recent Time-Warner acquisition left AT&T hungry for more. On Monday, the telecommunications giant announced it was buying programmatic ad marketplace AppNexus. “Ad tech unites real-time analytics and technology with our premium TV and video content,” AT&T Advertising and...

/ June 26, 2018

Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations

Content discovery platform Outbrain announced Tuesday that it has purchased AdNgin, a user interface (UI) optimization company specializing in personalized, interest-based recommendations. The purchase marks the sixth acquisition for the 12-year-old company, in addition to several strategic partnerships that it says...

/ June 6, 2018