Category: Display Advertising

Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines

As the digital advertising landscape evolves, so must the rules governing it. Responding to industry changes such as an increase in contextual targeting, the Media Rating Council (MRC) announced proposed updates to its existing ad verification guidelines Tuesday. The changes —...

/ July 13, 2018

How to use Quora ads for big results in every step of the funnel

It’s been a fast year. Quora Ads just recently celebrated its one-year anniversary since launching to the public. I was lucky enough to get in on the beta in early 2017 and have been a huge fan of the platform...

/ July 9, 2018

Should marketers own programmatic accounts as they do with SEM & Social?

Large marketers spending millions in annual programmatic and digital media spend have a number of good reasons for taking some elements of programmatic media in-house. We’ll talk about the specific pros and cons of doing this later in this article,...

/ July 5, 2018

SMX Advanced recap: Audience targeting in a privacy-centric world

Here is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World.   The speakers shared new developments in audience targeting and how tracking changes will affect the way you use audience targeting and remarketing. Jillian Nagle, Red Ventures Jill...

/ July 4, 2018

Here’s how to use custom intent audiences in your GDN campaigns

Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising. Custom intent allows you to expand outside of predefined audience categories, identifying new prospects that are likely to be in...

/ June 29, 2018

Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers

Maybe it’s nostalgia. Or the fact that I’m getting old. But despite all the alternatives, I don’t want traditional TV to go away. Yes, I know that TV is just a screen and as such, it will never go out...

/ June 25, 2018

Unilever stops working with digital media influencers who buy followers

Unilever isn’t going to take it anymore. With increased calls for transparency in all aspects of marketing, the mega consumer packaged goods (CPG) company said Monday that it will no longer work with social media influencers who buy followers. Unilever...

/ June 18, 2018

The five facets of media

I recently overheard a conversation amongst a group of interns tasked with mapping the new media landscape: “Uber is clearly a medium, not a service!” argued one eager participant. “It’s a platform that mediates interactions between users; if Facebook and...

/ June 15, 2018

Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?” notices across all services that display Google Ads. With the changes, users can turn off some of...

/ June 15, 2018