Category: Display Advertising

10 tips to stay ahead in digital advertising

When I first started in advertising, change was incremental, and so was learning. Staying current meant keeping up with the newest ways to use technologies and media that were already staunchly embedded in the consumer experience. Twenty years later, lured...

/ January 26, 2018

IAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0

The Interactive Advertising Bureau (IAB) Tech Lab is out with two new specs: version 2.0 of its OpenDirect spec for automated guaranteed buying and selling of ads and the first OpenData spec for reporting campaign performance metrics. OpenDirect offers standards...

/ January 16, 2018

Automated, multichannel display advertising for small businesses finally coming to fruition

Roughly a decade ago, a variety of companies were trying to simplify and make (self-service) display advertising accessible to small businesses (SMB): AdReady, AdMission and iPromote. Today, only iPromote is still carrying that torch; the others have been acquired or...

/ January 15, 2018

For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem

A small segment of Google AdSense publishers have noticed changes in ad delivery on their sites over the past month or so. Publishers say ads are not being served and the ad slots on their pages appear as blank spaces,...

/ January 12, 2018

SteelHouse adds Connected TV

Self-service ad platform SteelHouse announced this week that it is adding Connected TV (CTV) to its advertising capabilities, marking another step toward full citizenship in the advertising ecosystem for Net-based television. Viewers of CTV are expected to reach almost 60...

/ January 10, 2018

Ad blockers, fraud and developments in programmatic: Our top 10 display advertising columns for 2017

One of the hottest topics of discussion in 2017’s display advertising arena is speculation about what will happen next year, specifically February 15 of next year, when Google plans to release a version of its Chrome browser with ad-blocking features baked...

/ December 22, 2017

Digital advertising in 2018: 5 trends to watch

Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year. As we go speeding into 2018, here are five predictions about how the digital advertising landscape...

/ December 19, 2017

Ad consortium based around LiveRamp’s IdentityLink boosts membership

In May, data onboarder LiveRamp announced the launch of an open digital ad consortium that would utilize a single cookie linked back to its IdentityLink ID. Last week, the Advertising ID Consortium announced the addition of 16 other demand- and...

/ December 18, 2017

MetaX sets up Ads.txt Plus as an application on its blockchain-based adChain

Step by step, the Interactive Advertising Bureau’s (IAB) ads.txt initiative is being utilized by publishers. The idea is that this text file, when made available on a publisher’s website, tells advertisers which exchanges or other sellers have the right to...

/ December 18, 2017

Digital advertising 2017: A year of reckoning in review

Digital advertising 2017 by the numbers: Poised for a big year: The first quarter of 2017 represented the strongest beginning to any year yet in US digital ad spend: up 23 percent to $19.6 billion — IAB. Duopoly domination: Facebook and...

/ December 18, 2017