Category: Display Advertising

IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017

Podcasts are hot. Red hot. A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records, bringing in $314 million in 2017 — a full 86 percent more than in 2016,...

/ June 13, 2018

Ericsson ad division says carrier location data provides it with competitive advantage

Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is widely variable, and it’s often challenging for marketers to know the quality of the data their vendors are using. Enter Swedish...

/ June 12, 2018

Survey: 87% of mobile marketers see success with location targeting

A new survey of 700 in-house and agency marketers using mobile marketing finds that 87 percent are using location targeting. A large majority of respondents reported positive results. The report was written by Lawless Research and commissioned by Factual. Survey...

/ June 11, 2018

IAB Tech Lab unveils a proposed Ads.txt for mobile apps

Last year about this time, the Interactive Advertising Bureau (IAB) Tech Lab launched its ads.txt project to prevent fraudulent selling of website ad inventory. This week, the Tech Lab is releasing a proposed spec for extending ads.txt, which is now...

/ June 8, 2018

DoubleClick Bid Manager opens up digital audio ad buying globally

As investment in digital audio advertising continues to grow, Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. The company announced Wednesday that advertisers can now buy ad inventory...

/ May 30, 2018

More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data

Examples of Microsoft Audience Ads Earlier this month, Microsoft announced the launch of the Microsoft Audience Network, accessed through the Bing Ads platform. We’ve now received more information about the beta, including some workflow screen shots that help give more...

/ May 21, 2018

WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’

The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.” The charter follows a data manifesto issued by...

/ May 18, 2018