Category: Display Advertising

Sizmek unveils unified ad serving platform it says can replace Google’s walled garden

When Sizmek scooped up Rocket Fuel’s demand-side programmatic ad platform (DSP) last summer, Executive Chairman Mark Grether said the merger would create the “largest independent marketing platform built for agencies and brands.” The DSP world is a crowded one, studded with stalwarts...

/ August 17, 2018

15 questions to ask yourself before publishing a new landing page

Landing pages are an important part of most online marketing campaigns. They are a great way to tailor the page that people see after clicking on your ad to your target audience and actual ad content. Unfortunately, while there are...

/ August 16, 2018

Why you’ll benefit from fully funding your core brand terms on Amazon

Advertisers are always looking for new opportunities to increase brand awareness, drive engagement and acquire customers. And what better way to do so than to learn about the consumers who are signaling strong purchase intent by searching for your brand?...

/ August 15, 2018

Report: Traditional methods of personalization don’t work for millennials and Gen Z

Want to connect with young people? Traditional means of personalizing ads to appeal to Gen Z and millennials are stale, according to new research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to...

/ August 14, 2018

The United States finally starts to talk about data privacy legislation

At this point in time, almost every marketer has heard about the General Data Protection Regulation (GDPR), Europe’s sweeping data privacy legislation that went into effect at the end of May. US companies are bound by this law because it...

/ August 13, 2018

The science of storytelling

“Storytelling” has become an industry buzzword that’s bandied about in client meetings and marketing conferences. Spurred on by a flurry of articles and think pieces, we are captivated by the promise of greater engagement, retention and influence. The “why” of...

/ August 10, 2018

Our wake-up call to improve an industry

If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the challenges of our industry and responding with innovation because we believe call-based leads are the truest form of...

/ August 8, 2018

New report: CTV emerges as top platform for video advertisers, completion rates continue to improve

Internet connected television continues to be a fertile place to advertise, according to a new report released Wednesday by Extreme Reach. Extreme Reach’s Video Benchmarks Report is based on billions of video ad impressions served through its platform in the...

/ August 2, 2018

5 ways to hack a higher marketing ROI

We often talk about marketing ROI, or the return on investment in advertising, as if it is a fixed and immutable number. You may have heard the story of a marketing professional at a large consumer goods company headquartered in...

/ July 30, 2018

Google allows advertisers to buy ads.txt authorized-only inventory

Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory that has been authorized via a publisher’s ads.txt file. Ads.txt is an initiative spearheaded by the IAB Tech Lab...

/ July 27, 2018