Category: Display Advertising Column

How marketers cope in an increasingly-skippable advertising environment

If you’ve seen the “15 Million Merits” episode of “Black Mirror,” you’ll know why it’s sparked so much conversation about advertising and its role in our culture. If you’ve not seen it, here’s a quick recap: In a not-too-distant future,...

/ September 21, 2018

Exclusive: Survey shows social media poised to capture holiday ad spend

With consumer confidence at an all-time high, we should all expect increased ad spend with new and emerging technologies, like location data tools and social media analytical platforms, to directly reach the 2018 holiday shopper. So how will marketers develop...

/ September 13, 2018

4 lessons learned from 200,000 Amazon beauty, personal care product pages

Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as no surprise to anyone watching or involved in the space.  Increasingly, consumers have been opting for digital convenience from the beauty...

/ September 13, 2018

Here’s why you should crowdsource your programmatic creatives

It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content (UGC) as your creative, that’s how it works. Coca Cola’s “Share a Coke” campaign is a...

/ August 31, 2018

The science of storytelling

“Storytelling” has become an industry buzzword that’s bandied about in client meetings and marketing conferences. Spurred on by a flurry of articles and think pieces, we are captivated by the promise of greater engagement, retention and influence. The “why” of...

/ August 10, 2018

Improving the customer experience means getting search right

The role of search is expanding and diversifying at an accelerating pace. In the age of assistance, search is everywhere and embedded within a range of home devices and smartphones. You can search from more places than ever before, through...

/ July 13, 2018

Winning the social media marketing game

Thousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group norms and shaped social organization. Today, the fire’s embers have been replaced by the glow of internet-connected devices, but the...

/ July 13, 2018

Should marketers own programmatic accounts as they do with SEM & Social?

Large marketers spending millions in annual programmatic and digital media spend have a number of good reasons for taking some elements of programmatic media in-house. We’ll talk about the specific pros and cons of doing this later in this article,...

/ July 5, 2018

SMX Advanced recap: Audience targeting in a privacy-centric world

Here is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World.   The speakers shared new developments in audience targeting and how tracking changes will affect the way you use audience targeting and remarketing. Jillian Nagle, Red Ventures Jill...

/ July 4, 2018

Here’s how to use custom intent audiences in your GDN campaigns

Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising. Custom intent allows you to expand outside of predefined audience categories, identifying new prospects that are likely to be in...

/ June 29, 2018