Category: Display Advertising: Ad Fraud

IAB Tech Lab launches aggregation service for ads.txt

A year ago, the IAB Tech Lab released ads.txt to help stop the sale of counterfeit inventory for ads. The text file, posted on each domain or sub-domain owned by a publisher, indicates the only resellers, direct sellers or others...

/ May 14, 2018

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on...

/ March 30, 2018

Ad fraud allegations continue to besiege Newsweek Media Group

The fallout from reports of ad fraud continues for Newsweek Media Group as ad tech vendors say they have stopped selling NMG inventory through their exchanges and networks. AppNexus and SpotX told The Wall Street Journal last week that they...

/ March 12, 2018

Programmatic problems: Fixing a broken market

The rise of digital advertising has brought unparalleled opportunities to target ads and improve performance. With programmatic campaigns, computers can manage ad placements across thousands of sites to target the right audience, at the right time, right across the web....

/ February 28, 2018

A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content

Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the environments fostered by the likes of Google and Facebook. Unilever Chief Marketing...

/ February 12, 2018

With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory

New numbers from ad exchange OpenX further point to deepening adoption of ads.txt and changing programmatic practices. OpenX reports that 54 percent of the comScore 1000 had implemented ads.txt on their sites by mid-January. That’s up from 7 percent in...

/ February 6, 2018

Recognizing the subtle signs that point to possible ad fraud

The digital advertising industry’s got a big problem, and it’s not going away anytime soon. One report estimated that businesses could lose as much as $16.4 billion to advertising fraud in 2017. Such frightful statistics are putting advertisers on edge....

/ January 30, 2018

Ad blockers, fraud and developments in programmatic: Our top 10 display advertising columns for 2017

One of the hottest topics of discussion in 2017’s display advertising arena is speculation about what will happen next year, specifically February 15 of next year, when Google plans to release a version of its Chrome browser with ad-blocking features baked...

/ December 22, 2017

MetaX sets up Ads.txt Plus as an application on its blockchain-based adChain

Step by step, the Interactive Advertising Bureau’s (IAB) ads.txt initiative is being utilized by publishers. The idea is that this text file, when made available on a publisher’s website, tells advertisers which exchanges or other sellers have the right to...

/ December 18, 2017