Category: Channel: SEO

SMX Advanced 2018 Session Recap: Maximizing the Impact of Online Video Ads

Because I am a huge fan of video advertising, I have a hard time understanding why video marketing is so underutilized by many companies. I attended the Maximizing the Impact of Online Video Ads session at SMX Advanced and came...

/ July 11, 2018

Link to my awesome content, please!

In my last article, I outlined several tactics for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only half of the equation. The other half is planning a...

/ July 11, 2018

The small business owners guide to conquering SEO: The glossary

If you are a small business owner with a grasp of what it takes to make your site rank for the search terms your potential customers use, great! But if you’re not, don’t despair. Many small business owners struggle with one...

/ July 11, 2018

SMX Advanced session recap: Mobile-first and AMP

I covered the Mobile-First & AMP For The Advanced SEO session from SMX Advanced. The session included the always impressive Alexis Sanders, Technical SEO Account Manager at Merkle, as well as new-to-me Kevin Malarick, SEO manager, product at Edmunds Inc....

/ July 9, 2018

How to prioritize SEO tasks by impact

“What do we need to do to optimize our site?” It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one...

/ July 4, 2018

Getting it done: how to overcome common link building blockers

I’ve said it before, and I’ll probably continue to say it in the future: Link building is hard. In particular, content-driven link building is hard because you’re hoping the idea and execution you’ve come up with is strong enough to...

/ June 29, 2018

SMX Advanced Recap: Bing’s Fabrice Canel keynote

For the opening session of SMX Advanced, we were treated to a keynote by Bing’s Fabrice Canel. Here are my notes from that session. Fabrice started by pointing out that search is becoming more intelligent. For example, search engines are...

/ June 29, 2018

Parsing pages: Is it better to update or remove thin content?

Some people look at the changes Google makes to its algorithm as adding new rules and penalties, but most of the time, the company is just reshaping the existing order. The Panda algorithm of 2011 introduced a new structure to...

/ June 29, 2018

Content optimization vs SEO- What’s the difference?

Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimization. With the rise of semantic search, the goal is to cover a topic rather...

/ June 25, 2018

Should you keep your best content on your site or send it away?

Recently, I’ve had some very enjoyable discussions with other search engine optimization specialists (SEOs) about where to place promotional content. Opinions vary and are dependent on the goals of the webmaster. Some webmasters openly ask for guest bloggers since they...

/ June 20, 2018