Category: Channel: SEO

Siri, Safari and Google Search: What does it mean for marketers?

Apple has recently made some significant changes to both Siri and Safari, with potentially far-reaching implications for digital marketers. First, Apple has announced that results for its AI-powered digital assistant, Siri, will now be provided by Google rather than Bing....

/ November 2, 2017

‘Ask Me Anything’ with Google’s Gary Illyes at SMX East

At last week’s SMX East conference, Google’s webmaster trends analyst Gary Illyes took questions from the dual moderators — Barry Schwartz and Michelle Robbins — as well as from the audience in a session called “Ask Me Anything.” In this...

/ November 1, 2017

13 outdated SEO tactics that should terrify you

As we approach Halloween and our Netflix queues again fill up with all manner of spooky, startling and downright horrifying monsters, I’m reminded of another kind of monster we should all be afraid of: outdated SEO tactics. These tactics range...

/ October 31, 2017

Local SEO for service-area businesses requires a lot of servicing

Today, let’s talk service-area businesses (SABs) and local SEO. Because every time I talk to an SAB, the first thing — and pretty much the only thing — they want to know is how to rank in the Local Pack...

/ October 30, 2017

Tips to troubleshoot your technical SEO

There are lots of articles filled with checklists that tell you what technical SEO items you should review on your website. This is not one of those lists. What I think people need is not another best practice guide, but...

/ October 27, 2017

SEO Ranking Factors in 2017: What’s Important and What’s Not

As technology advances, search engines can refine their ranking algorithms to better determine relevance and return results that better align with searcher intent. Because these ranking algorithms are constantly being improved and refined, search engine ranking factors are always evolving....

/ October 26, 2017

5 ways to sell more this holiday season with Google’s updates to shopping ads

With the biggest e-commerce days of the year just around the corner, it’s not too late to take advantage of some of Google’s newest ways to help you sell more stuff online. Attract users earlier in the buying process with...

/ October 26, 2017

How to use long-tail keywords to build your short-tail rankings

If you have a relatively new or low-authority website, then you know how difficult it can be to rank for high-volume, short-tail keyword phrases. Heck, any competitive keyword can pose a challenge, even for well-established sites. I often hear experts...

/ October 25, 2017

How to increase B2B traffic by 192% in five months

SEO is a long-term strategy. It takes time to build authority and reputation, and spammy tricks that work for a short time are eventually devalued by the search engines. However, we’ve found a strategy that’s delivered results relatively quickly and...

/ October 25, 2017

19 technical SEO facts for beginners

Technical SEO is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem-solving and critical thinking skills. In this article, I cover some fun technical SEO facts....

/ October 24, 2017