Category: Channel: SEO

Why following SEO trends guarantees SEO budget waste.

Search engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it’s frustrating and fruitless and feels like you’re pouring money down the drain. A lot of content has been published on the...

/ August 30, 2018

This SEO nerd says its OK to ask for links

I feel invigorated.  For the first time in what seems like a long time, a Google representative provided some clear and constructive communication regarding links! I’m putting on my SEO nerd hat and want to dive into why this tweet excited...

/ August 29, 2018

Case study: The tale of two internal link tweaks

Back in 2016, I wrote a piece on optimizing internal linking structures.  In the article, we discussed a range of issues from PageRank and link equity flow to anchor text and more. I wrote the article after performing an audit on...

/ August 28, 2018

Why websites should be using HSTS to improve security and SEO

Site users and search engines don’t take website security lightly which is probably why you’ve likely heard of added security measures like HTTPS. But a lesser-known security layer called HTTP Strict Transport Security (HSTS) is also available and can help...

/ August 28, 2018

5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget

What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google wants to crawl and index content from quality sources. Crawling the web is costly: Google uses as much...

/ August 28, 2018

The ultimate guide to using Bing Webmaster Tools – Part 4

In this section, I’m going to cover the following and an overview of the options and tools in each: Widgets. Copyright removal notices. Webmaster Tools API. Support. Specialty services. Widgets All the widgets featured in this section are lightweight JavaScript...

/ August 24, 2018

A checklist: Important SEO points to cover in a content campaign

After you’ve chosen the right execution for your link-building campaign and you’re getting ready to launch it, you can’t forget about search engine optimization (SEO). It’s easy to get caught up in the campaign itself, but putting aside 15 or...

/ August 24, 2018

Flying close to the sun: SEO tactics that may get you burned

What kind of risk are you willing to take for better rankings and more organic traffic? For many years now, there has been an ongoing debate in the search engine optimization (SEO) world about whether “black-hat” or “gray-hat” tactics —...

/ August 23, 2018

Ask An SMXpert – Significant changes to local search

The Ask an SMXpert series continues the question-and-answer (Q&A) segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from the Local Search: Significant Changes on the Horizon session with Andy Taylor, Dana DiTomaso and David Mihm...

/ August 23, 2018

Understanding the convergence of industry 4.0 and the rise of autonomous vehicles

As a society and as marketers, we’ve moved into embracing a brave new world bursting with myriad emerging technologies so quickly that we don’t take the time to understand the interconnections. We see new entrants like cryptocurrency and the internet...

/ August 21, 2018