Category: Holiday Retailer

Optimize your holiday marketing dollars – long after the Christmas lights dim

E-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday were up 16.8 percent year over year in 2017 — making it the largest online shopping day...

/ January 18, 2018

The big holiday 2017 e-commerce wrap-up: Adobe, NRF, Salesforce, Amazon point to another record season

The 2017 holiday season was another record-breaker in online sales. Adobe reported $108.2 billion in online sales generated between November and December of last year, an increase of 14.7 percent year over year. Adobe’s final numbers were nearly a billion...

/ January 17, 2018

6 trends that show the (Thanksgiving) tables have turned in Google Shopping

Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black Friday deals doesn’t require rushing to the stores, or even to the nearest computer. Cyber Monday isn’t just a day. It’s a...

/ December 21, 2017

Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year

Did you switch up your holiday digital marketing strategies in 2017? Maybe extend your search ad campaigns? Or sell on more marketplaces? If so, we want to know about it. Please take five minutes to complete the SMX survey exploring...

/ December 20, 2017

The aftermath of the holiday season: What’s next for your marketing plan?

You’ve made it to the end of the holiday season. Now what? Sales are up, and new customers have been identified, but now isn’t the time for marketing campaigns to disappear. Instead, retailers need to ensure they stay top-of-mind and...

/ December 20, 2017

Assessing the impact of poor data on retail: The 1-10-100 rule

As we approach the holidays, and particularly the new year, our thoughts turn to how we can make improvements to our personal life — for example, clean living with better food and more exercise. But how many of us are...

/ December 15, 2017

Retail is better off without Black Friday

As a former retail marketer, I’ve been thinking back on all of the strategy and planning that used to lead up to Black Friday and Cyber Monday. The long hours, the crazy promotional changes held tight to the chest like...

/ December 13, 2017

How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers

This holiday season is set to break a new record, with online sales reaching beyond $100 billion, according to Adobe’s recent predictions. Following Black Friday and Cyber Monday outcomes, most of that revenue will be divided among Amazon and a...

/ December 12, 2017

Holiday marketing tips from a holiday shopper

I’m not sure which I like more: shopping or digital marketing. For people like me, the holidays make for a pretty great time to be a marketer! This holiday season is an especially exciting time to be in digital marketing,...

/ December 11, 2017

Amazon owned nearly 1/3 of all online sales during Cyber Monday

Reports from last week showed Amazon earned the most Black Friday and Cyber Monday mentions online. It’s now confirmed the e-commerce giant also owned the largest market share of online sales for all of Cyber Week, according to new data. According...

/ December 5, 2017