Category: How To Guides: Retail Marketing

SEO for multi-language websites: How to speak your customers’ language

In my previous column, I took a look at the options, intricacies and best practices for international SEO. In this article, I want to build on those lessons and detail how to tackle multilingual websites. As with international search engine...

/ April 2, 2018

6 trends that show the (Thanksgiving) tables have turned in Google Shopping

Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black Friday deals doesn’t require rushing to the stores, or even to the nearest computer. Cyber Monday isn’t just a day. It’s a...

/ December 21, 2017

Assessing the impact of poor data on retail: The 1-10-100 rule

As we approach the holidays, and particularly the new year, our thoughts turn to how we can make improvements to our personal life — for example, clean living with better food and more exercise. But how many of us are...

/ December 15, 2017

Retail is better off without Black Friday

As a former retail marketer, I’ve been thinking back on all of the strategy and planning that used to lead up to Black Friday and Cyber Monday. The long hours, the crazy promotional changes held tight to the chest like...

/ December 13, 2017

Singles Day was a global shopping phenomenon, but will US marketers hop on board?

It’s time marketers in North America took Singles Day seriously. The holiday continues to grow in popularity around the world. Although it isn’t yet as big a deal in the United States as it is abroad, especially in Asia, research...

/ December 4, 2017

Extending the promotional power of packaging: Technology as the new frontier

Advertising and messaging on product packaging is a regular practice, but are brands utilizing everything at their disposal to share their unique story and message? While branding a product’s exterior packaging does have guaranteed benefits as a long-established marketing strategy,...

/ November 22, 2017

Time is running out: Engage those holiday shopping stragglers

As you read this, you’re likely entering the week of Black Friday, and all your plans are in place, or you may have just survived it. Either way, congratulations — you can take a deep breath. Now it’s time to...

/ November 20, 2017

Deck the halls with boughs of data 

Gone are the days of enticing shoppers with festive windows and door-busting sales. As brick-and-mortar retailers continue to suffer from losses in revenue and iconic real estate, their shoppers are leaving behind the shopping sprees of Christmas past in favor of the internet’s infinite aisles and endless sales. Fueled by advancements...

/ November 16, 2017

Is holiday retail still king? 4 ways to get smarter about holiday marketing

Get ready — the holiday season is upon us, and the retail landscape is changing yet again. While the traditional holiday season has always been a cash cow for retailers, recent data shows that many consumers no longer limit their...

/ November 15, 2017

How customer identity brings the ‘wow factor’ back to Black Friday

Anticipating the competition, debating game-day strategies, persevering amid utter exhaustion — the rivalry among Black Friday shoppers makes end-of-season college football matchups seem tame. This year, however, looks to be a real game-changer for retailers hoping to win big on...

/ November 14, 2017