Category: Channel: Video

IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the new TV

Based on a day I spent last week at the Interactive Advertising Bureau’s Newfronts — where online content providers highlight their new season of upcoming programs to advertisers and others — there were three key takeaways: YouTube, the world’s biggest...

/ May 9, 2018

Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth

Digital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB, which is overseeing the Digital New Fronts in New York City this week. Just over...

/ April 30, 2018

YouTube announces more moves to chip away at TV ad budgets

For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the pendulum is swinging back to the television screen. Consumers may be cutting their cable cords, but they’re still using their televisions...

/ April 30, 2018

YouTube removed more than 8M videos for violent & extremist content during Q4 2017

Bloomua / Shutterstock.com In its first-ever community guidelines enforcement report, YouTube says it removed 8,284,039 videos for violent or extremist content between October and December of 2017. Of the more than 8 million videos taken down, 6.7 million were initially...

/ April 24, 2018

Facebook gives creators new ways to monetize videos, while pushing more users to Watch

Facebook is taking more steps to help video creators and publishers monetize content, while simultaneously aiming to drive a bigger audience to Watch, the site’s video hub with original content programming. In its latest announcement around video, Facebook is launching...

/ April 23, 2018

YouTube ads found on extremist content channels, reigniting company’s brand safety issues

After spending more than a year convincing brands it was addressing its brand safety problems, YouTube is under fire again for showing ads alongside extremist content. An investigation by CNN discovered ads from multiple brands and government agencies showing up...

/ April 20, 2018

Facebook’s ‘Premieres’ video format will let publishers post prerecorded video as live footage

Facebook is testing a new video format called Facebook Premieres that will let video creators, publishers and shows post prerecorded video as live footage. The prerecorded videos will play similar to a livestream, allowing viewers the chance to interact with...

/ April 18, 2018

Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March

The top 10 ads on YouTube’s March leaderboard earned a total of 82.1 million views, and 35.8 million were generated by Google’s spot promoting International Women’s Day. The “Searching for Gender Equality” took 43 percent of all views generated by...

/ April 13, 2018

Google launches Reach Planner for YouTube & video ad forecasting in AdWords

Google has launched Reach Planner, a new planning tool for video campaigns. Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video campaigns on YouTube and the video...

/ April 9, 2018

Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016

Facebook reports Facebook Live broadcasts have doubled year over year since the feature debuted in 2016, and the number of daily average broadcasts from verified publisher Pages has lifted 1.5 times during the past year. To mark the two-year anniversary...

/ April 6, 2018