Category: Channel: Video

Planning to make a video ad or other video asset? 3 things to consider

Video advertising is all the rage these days, but, as with any online advertising channel, you can’t just make an ad, run it on YouTube and expect the sales to start pouring in. All great ads start with a great...

/ July 20, 2018

YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission

Alexey Boldin / Shutterstock.com Copyright infringement has been a frustration for YouTube creators for years. In a big step toward addressing the problem, YouTube announced is releasing a Copyright Match Tool next week that will allow creators to find out...

/ July 12, 2018

Is YouTube serving up more pre-roll & mid-roll video ads?

SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on YouTube videos he has viewed during the last week. While logged into his Google account, Shure...

/ June 29, 2018

YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities

YouTube is dusting off its revenue drivers for creators and rolling out more options for channels with sizable subscriber numbers to monetize their content. During the company’s appearance at VidCon this week, YouTube announced three new ways for creators to...

/ June 22, 2018

Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads

Google is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads. Announced at this week’s Cannes Lions Festival, the newly launched YouTube creative suite involves four new tool sets: Video Experiments,...

/ June 20, 2018

NYIAX partners for the first outside instance of its patent-pending asset exchange

Last year, a startup called NYIAX announced it was adapting the technology of the Nasdaq stock exchange to create a blockchain-based exchange for the buying and selling of ad contracts. In December, NYIAX filed a patent with Nasdaq for trading...

/ June 15, 2018

The Ultimate Agency Guide to Video Marketing

As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best, and how to get that content front and center for your...

/ June 6, 2018

Oracle-owned Grapeshot launches a contextual targeting solution for video ads

Contextual intelligence provider Grapeshot, whose purchase by Oracle was announced last month, is now out with a new solution for targeting ads inside video. Called Video Context, it turns the audio track of video content into text, and then analyzes...

/ May 23, 2018

YouTube’s new streaming music service to start rolling out this week

Starting Tuesday, YouTube will be rolling out its YouTube Music platform, the site’s new streaming music service. According to the announcement, there will be a Premium ad-free version that will cost $9.99 per month and include background listening and downloads....

/ May 21, 2018

IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the new TV

Based on a day I spent last week at the Interactive Advertising Bureau’s Newfronts — where online content providers highlight their new season of upcoming programs to advertisers and others — there were three key takeaways: YouTube, the world’s biggest...

/ May 9, 2018