Category: Channel: Video

YouTube gives more creators option to monetize channels

YouTube is dropping the number of required subscribers for access to Channel Memberships to 50,000, a reversal from the 100,000 threshold  it set in June. Why the change? Previously called Sponsorships, YouTube’s Channel Membership program allows creators to offer $4.99-per-month subscriptions...

/ September 19, 2018

Report: Connected TV impressions have grown 106 percent since 2016

For decades marketers have dreamed of “addressable TV,” with ads that could be customized or targeted to specific groups. While there were some limited experiments with conventional cable TV over the years, the addressable era is now upon us with...

/ September 17, 2018

YouTube to end Director onsite services on October 31

YouTube is retiring its Director onsite services as of October 31 and has stopped accepting any new video ad production projects. First launched in June 2015, the video creation service offered by YouTube was expanded to more than 170 US...

/ September 7, 2018

YouTube gives users more ways to track the amount of time they spend on the app

YouTube is rolling out more features designed to help users “take charge” of their digital well-being. Starting today, The ‘Watch History’ screen within a YouTube profile’s account menu list will show how much time the user has spent on the...

/ August 27, 2018

Forrester report: Video ad spending expected to hit $103B in 2023

Advertisers will spend a staggering $102.8 billion dollars a year on video ads by 2023, according to a recent Forrester report. That number is up from $90.7 billion this year. Forrester Analytics: Video Advertising Forecast, 2018 To 2023 (US) (free by...

/ August 27, 2018

Twitch to monetize its Twitch Prime user base

Twitch, the Amazon-owned livestreaming video platform for gamers, announced today that it will no longer offer an ad-free experience for Twitch Prime members. After re-evaluating Twitch Prime benefits, the company says it will begin displaying ads on September 14. According...

/ August 21, 2018

Facebook rolls out social video feature Watch Party to all Groups

Making good on a promise made at May’s F8 Developer Conference, Facebook rolled out its Watch Party video tool to a general audience Wednesday. Watch Party lets multiple users watch and comment on the same video simultaneously. The tool has...

/ July 25, 2018

YouTube app adds new time well spent options, including a break reminder

The YouTube app is getting a time well spent feature that was first launched on its Kids app, as well as two new options designed to limit distracting notifications. The latest updates aim to build on Google’s support of digital...

/ July 24, 2018

Planning to make a video ad or other video asset? 3 things to consider

Video advertising is all the rage these days, but, as with any online advertising channel, you can’t just make an ad, run it on YouTube and expect the sales to start pouring in. All great ads start with a great...

/ July 20, 2018

YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission

Alexey Boldin / Shutterstock.com Copyright infringement has been a frustration for YouTube creators for years. In a big step toward addressing the problem, YouTube announced is releasing a Copyright Match Tool next week that will allow creators to find out...

/ July 12, 2018