Category: Google: YouTube

YouTube announces more moves to chip away at TV ad budgets

For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the pendulum is swinging back to the television screen. Consumers may be cutting their cable cords, but they’re still using their televisions...

/ April 30, 2018

YouTube removed more than 8M videos for violent & extremist content during Q4 2017

Bloomua / Shutterstock.com In its first-ever community guidelines enforcement report, YouTube says it removed 8,284,039 videos for violent or extremist content between October and December of 2017. Of the more than 8 million videos taken down, 6.7 million were initially...

/ April 24, 2018

WFA to brands: Go beyond GDPR for online data transparency

The World Federation of Advertisers (WFA) has issued a manifesto calling for brands to put their customers first when processing data. The global group issued its plea today, a little over a month before the compliance deadline for the General...

/ April 23, 2018

YouTube ads found on extremist content channels, reigniting company’s brand safety issues

After spending more than a year convincing brands it was addressing its brand safety problems, YouTube is under fire again for showing ads alongside extremist content. An investigation by CNN discovered ads from multiple brands and government agencies showing up...

/ April 20, 2018

Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March

The top 10 ads on YouTube’s March leaderboard earned a total of 82.1 million views, and 35.8 million were generated by Google’s spot promoting International Women’s Day. The “Searching for Gender Equality” took 43 percent of all views generated by...

/ April 13, 2018

YouTube to stop supporting third-party ad serving in EU in May, citing GDPR

YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s sweeping privacy regulation takes effect next month. “YouTube will no longer support third-party ad serving on reserved buys...

/ April 12, 2018

Google launches Reach Planner for YouTube & video ad forecasting in AdWords

Google has launched Reach Planner, a new planning tool for video campaigns. Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video campaigns on YouTube and the video...

/ April 9, 2018

Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent

A coalition of 23 consumer groups filed a complaint with the Federal Trade Commission charging YouTube with violating the Children’s Online Privacy Protection Act (COPPA) by collecting personal data on children without parental consent. YouTube is owned by Google. The...

/ April 9, 2018

YouTube’s new TrueView for reach format makes bumper ads skippable

On Monday, Google’s YouTube introduced a new skippable format for short-form branding ads called TrueView for reach. The format is sold on a CPM basis, and just as with TrueView in-stream ads, users can skip them after five seconds. In-stream...

/ April 2, 2018