Category: Search Marketing Column

Is SEO table stakes? (Hint: No!)

Back in late 2006, the topic of the day was “Is SEO rocket science?” It wasn’t of course, unless you were referring to boosting your organic traffic to a rocket-like trajectory or trying to impress someone by spouting off the...

/ September 14, 2018

The ultimate guide to using Bing Webmaster Tools – Part 6

In the first five parts of the Bing Webmaster Tools series, I covered both the publicly facing tools as well as the tools that require login to and a Webmaster Tools account to access. With all of these tools available...

/ September 14, 2018

How small businesses can see big results with foundational SEO

Whether you are just starting on your search engine optimization (SEO) journey or have been at it for years, there’s a good chance some part of your site can be improved. In fact, from the hundreds of small business websites...

/ September 3, 2018

The ultimate guide to using Bing Webmaster Tools – Part 5

In the first four parts of this series, I reviewed the free tools Bing makes available to all webmasters once you have created, logged in and verified your Bing Webmaster Tools account. Every subsequent time you log in, you get...

/ August 31, 2018

Why websites should be using HSTS to improve security and SEO

Site users and search engines don’t take website security lightly which is probably why you’ve likely heard of added security measures like HTTPS. But a lesser-known security layer called HTTP Strict Transport Security (HSTS) is also available and can help...

/ August 28, 2018

The ultimate guide to using Bing Webmaster Tools – Part 4

In this section, I’m going to cover the following and an overview of the options and tools in each: Widgets. Copyright removal notices. Webmaster Tools API. Support. Specialty services. Widgets All the widgets featured in this section are lightweight JavaScript...

/ August 24, 2018

A checklist: Important SEO points to cover in a content campaign

After you’ve chosen the right execution for your link-building campaign and you’re getting ready to launch it, you can’t forget about search engine optimization (SEO). It’s easy to get caught up in the campaign itself, but putting aside 15 or...

/ August 24, 2018

Flying close to the sun: SEO tactics that may get you burned

What kind of risk are you willing to take for better rankings and more organic traffic? For many years now, there has been an ongoing debate in the search engine optimization (SEO) world about whether “black-hat” or “gray-hat” tactics —...

/ August 23, 2018

Ask An SMXpert – Significant changes to local search

The Ask an SMXpert series continues the question-and-answer (Q&A) segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from the Local Search: Significant Changes on the Horizon session with Andy Taylor, Dana DiTomaso and David Mihm...

/ August 23, 2018

Understanding the convergence of industry 4.0 and the rise of autonomous vehicles

As a society and as marketers, we’ve moved into embracing a brave new world bursting with myriad emerging technologies so quickly that we don’t take the time to understand the interconnections. We see new entrants like cryptocurrency and the internet...

/ August 21, 2018