Category: Search Marketing Column

13 outdated SEO tactics that should terrify you

As we approach Halloween and our Netflix queues again fill up with all manner of spooky, startling and downright horrifying monsters, I’m reminded of another kind of monster we should all be afraid of: outdated SEO tactics. These tactics range...

/ October 31, 2017

How emerging technologies will affect your business in 2018

Remember just a decade ago when buzzwords like “mobile,” “social” and “the cloud” were still fairly new and exciting? These innovations forced businesses to re-evaluate their priorities and rethink how to use technology to engage their audiences. Now, technology develops...

/ October 30, 2017

Tips to troubleshoot your technical SEO

There are lots of articles filled with checklists that tell you what technical SEO items you should review on your website. This is not one of those lists. What I think people need is not another best practice guide, but...

/ October 27, 2017

3 ways to build a better agency-client relationship

The reality of maintaining a complex business relationship where revenue is on the line is that there are several pitfalls that can destroy it. Although not all of these points will apply to all partnerships, the lesson is the same....

/ October 27, 2017

SEO Ranking Factors in 2017: What’s Important and What’s Not

As technology advances, search engines can refine their ranking algorithms to better determine relevance and return results that better align with searcher intent. Because these ranking algorithms are constantly being improved and refined, search engine ranking factors are always evolving....

/ October 26, 2017

5 ways to sell more this holiday season with Google’s updates to shopping ads

With the biggest e-commerce days of the year just around the corner, it’s not too late to take advantage of some of Google’s newest ways to help you sell more stuff online. Attract users earlier in the buying process with...

/ October 26, 2017

How to use long-tail keywords to build your short-tail rankings

If you have a relatively new or low-authority website, then you know how difficult it can be to rank for high-volume, short-tail keyword phrases. Heck, any competitive keyword can pose a challenge, even for well-established sites. I often hear experts...

/ October 25, 2017

How to increase B2B traffic by 192% in five months

SEO is a long-term strategy. It takes time to build authority and reputation, and spammy tricks that work for a short time are eventually devalued by the search engines. However, we’ve found a strategy that’s delivered results relatively quickly and...

/ October 25, 2017

19 technical SEO facts for beginners

Technical SEO is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem-solving and critical thinking skills. In this article, I cover some fun technical SEO facts....

/ October 24, 2017

The nitty-gritty paid search account health check: Part 2

Welcome to the second and final post in a two-part series about paid search account audits. If you haven’t read the first post, be sure to check it out here! Without further ado, let’s dive right into the good stuff...

/ October 24, 2017