Category: Search Marketing Column

Supercharging your SEO with AI: Insights, automation and personalization

Recently, I had the pleasure of presenting at SMX London on Supercharging your SEO with AI and thought I would share some of the insights with Search Engine Land readers. Google made global headlines with the demonstration of its new...

/ June 15, 2018

Reducing the time it takes to write meta descriptions for large websites

Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the case of large websites, basic SEO improvements can be a massive headache. If you’ve ever optimized a large website, you know...

/ June 14, 2018

How to understand searcher intent and use it to boost SEO rankings

Search engines exist to provide users with results that are relevant to the search query. Smart SEO campaigns are built on an understanding of how your audience searches around your industry, products and services. A key point here is understanding...

/ June 12, 2018

Priorities for diagnosing JavaScript-powered websites

In the last 20 years, Google’s search engine has changed a lot. If we take a look at technology and web development as a whole, we can see the pace of change is pretty spectacular. This website from 1998 was...

/ June 12, 2018

What do Google and a toddler have in common? Both need to learn good listening skills.

At the Sixth International Conference on Learning Representations, Jannis Bulian and Neil Houlsby, researchers at Google AI, presented a paper that shed light on new methods they’re testing to improve search results. While publishing a paper certainly doesn’t mean the methods...

/ June 5, 2018

Mobile SERP survival: Technical SEO checklist

It’s taken over a year and a half, but Google’s mobile-first indexing is finally here. The Search Console messages have begun to appear, and sites are steadily being switched over to the mobile-first indexing approach. A lot has been written...

/ June 5, 2018

How to forecast the revenue opportunity for the coveted ‘position 0’

Today’s article is a continuation of “Want to target position 0? Here’s what you need to make that happen.” There are two primary reasons for targeting the coveted position zero (0), also known as the featured snippet: To sit at...

/ May 31, 2018

Ask an #SMXpert — JavaScript & PWAs

The Ask an #SMXpert series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the JavaScript & PWAs: What SEOs Need To Know session with Max Prin, with an introduction from moderator...

/ May 31, 2018

Ask the #SMXperts: Going All-In On AMP

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Going All-In On AMP session with Benu Aggarwal, Eric Enge and Paul Shapiro, with an...

/ May 29, 2018

Search is more than Google: Mastering vertical search optimization

Whether spoken, typed or tapped, search queries are the medium through which consumers discover information and make decisions. Search is all around us; it is embedded into smartphone devices and is the fulcrum of artificial intelligence (AI)-powered digital assistants. As...

/ May 29, 2018