Category: Search Marketing Column

The ultimate guide to using Bing Webmaster Tools – Part 3

Today, I’m covering two sections of Bing Webmaster Tools, and both are very useful to anyone who wants to rank well on Bing. The two sections we will cover are: Diagnostics & Tools. Security. Diagnostics & Tools If you are...

/ August 17, 2018

How to increase your PageSpeed in WordPress

We hear a lot about PageSpeed from Google, and there’s no doubt it’s an important metric from both a usability and an SEO standpoint. Of course, there’s a lot more to the web than WordPress, but with it now powering...

/ August 15, 2018

How to rev up your page speed for better website performance

Page speed is now a ranking factor on mobile search. That means it’s a critically important component in all of your search engine optimization (SEO) efforts because of its impact on user experience. According to research conducted by Financial Times, a 1-second...

/ August 10, 2018

The ultimate guide to using Bing Webmaster Tools – Part 2

Bing Webmaster Tools (BWT) has a lot to offer. Are you ready to dig in to learn more? In this section, I’m going to break down the first four of 10 sections and include an overview of the tools in...

/ August 10, 2018

How Bing is enhancing search and apparently growing as a result

When Microsoft announced strong annual financial results July 19, the growth of the company’s cloud services dominated the conversation. But I noticed something else in the company’s numbers: continued growth for Bing.  Although Bing accounts for a small share of Microsoft’s...

/ August 8, 2018

3 free tools to comprehensively test page speed

Having a fast site is important, since faster sites are rewarded with improved search engine optimization (SEO) and the ability to drive more visits and conversions. More people visiting your site can lead to more sales, signups or traffic in...

/ August 6, 2018

The ultimate guide to using Bing Webmaster Tools — Part 1

If you are a website owner, you’ve invested a lot of time and resources to create your site. Once it’s become active, you want everyone to see and find your site when they search on Bing. There is no cost...

/ August 6, 2018

You need 23 keywords in a blog post to rank well. Not.

As a search engine optimization (SEO) content writer who participates in many SEO-related Facebook groups, I am frequently asked the same question: “How many keywords should I use in my posts?” People seem to be looking for an exact number...

/ August 1, 2018

The ultimate guide to HTTP status codes and headers for SEO

In the client-server architecture of the World Wide Web, the interaction between browsers and websites is handled through the hypertext transfer protocol (HTTP). This protocol was introduced in 1991 and is an official web standard. Almost all traffic on the...

/ August 1, 2018

How to use SEO for big ROI during back-to-school and other sales events

While many of us enjoy longer vacations and sunshine during the summer, major retailers spend the warmer months getting ready for the biggest sales events of the year. In fact, many retailers will report more than 50 percent of their...

/ July 30, 2018