Category: Search Marketing Column

Ask the SMXpert – Optimizing for voice search & virtual assistants

The Ask an SMXpert series continues the questions and answer (Q&A) segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from the Optimizing for Voice Search & Virtual Assistants session with Upasna Gautam from Ziff Davis. Question:...

/ July 23, 2018

How to project SEO traffic levels and avoid saying, ‘It depends’

Have you ever had this conversation with someone from upper management? Boss: “If we implement your recommendations, how will this impact traffic?” You:  “It depends.” Boss: “If we create a new content project, will it generate a lot of traffic?...

/ July 23, 2018

How to be proactive and prevent a negative SEO campaign — Part 3

In previous articles, we discussed what is and isn’t negative SEO and how to determine if you’ve actually been hit by negative SEO. With the basics out of the way, it’s now time to look at how you can keep your...

/ July 18, 2018

Ask an SMXpert – Google Tag Manager

The Ask an SMXpert series continues the questions and answer (Q&A) segment held during sessions at SMX London. Today’s Q&A is from the Google Tag Manager Can do WHAT session with Stephanie Wallace and Tom Bennet. Tom Bennet Question:  What are...

/ July 18, 2018

SMX Advanced 2018 Session Recap: Maximizing the Impact of Online Video Ads

Because I am a huge fan of video advertising, I have a hard time understanding why video marketing is so underutilized by many companies. I attended the Maximizing the Impact of Online Video Ads session at SMX Advanced and came...

/ July 11, 2018

The small business owners guide to conquering SEO: The glossary

If you are a small business owner with a grasp of what it takes to make your site rank for the search terms your potential customers use, great! But if you’re not, don’t despair. Many small business owners struggle with one...

/ July 11, 2018

SMX Advanced session recap: Mobile-first and AMP

I covered the Mobile-First & AMP For The Advanced SEO session from SMX Advanced. The session included the always impressive Alexis Sanders, Technical SEO Account Manager at Merkle, as well as new-to-me Kevin Malarick, SEO manager, product at Edmunds Inc....

/ July 9, 2018

How to prioritize SEO tasks by impact

“What do we need to do to optimize our site?” It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one...

/ July 4, 2018

SMX Advanced Recap: Bing’s Fabrice Canel keynote

For the opening session of SMX Advanced, we were treated to a keynote by Bing’s Fabrice Canel. Here are my notes from that session. Fabrice started by pointing out that search is becoming more intelligent. For example, search engines are...

/ June 29, 2018

Parsing pages: Is it better to update or remove thin content?

Some people look at the changes Google makes to its algorithm as adding new rules and penalties, but most of the time, the company is just reshaping the existing order. The Panda algorithm of 2011 introduced a new structure to...

/ June 29, 2018