Category: Video

Clinch launches tool to dynamically generate ads for Instagram stories

Clinch, which provides a platform for generating data-driven variations of interactive media, said this week it has added functionality that lets advertisers dynamically create a variety of video/carousel ads for Instagram Stories, which it says is the first tool of...

/ July 17, 2018

YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission

Alexey Boldin / Shutterstock.com Copyright infringement has been a frustration for YouTube creators for years. In a big step toward addressing the problem, YouTube announced is releasing a Copyright Match Tool next week that will allow creators to find out...

/ July 12, 2018

SMX Advanced 2018 Session Recap: Maximizing the Impact of Online Video Ads

Because I am a huge fan of video advertising, I have a hard time understanding why video marketing is so underutilized by many companies. I attended the Maximizing the Impact of Online Video Ads session at SMX Advanced and came...

/ July 11, 2018

Is YouTube serving up more pre-roll & mid-roll video ads?

SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on YouTube videos he has viewed during the last week. While logged into his Google account, Shure...

/ June 29, 2018

The future of TV advertising in today’s digital world

If you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era is over. NYU professor of new media Clay Shirky called TV “dead” in Politico back...

/ June 25, 2018

YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities

YouTube is dusting off its revenue drivers for creators and rolling out more options for channels with sizable subscriber numbers to monetize their content. During the company’s appearance at VidCon this week, YouTube announced three new ways for creators to...

/ June 22, 2018

Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads

Google is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads. Announced at this week’s Cannes Lions Festival, the newly launched YouTube creative suite involves four new tool sets: Video Experiments,...

/ June 20, 2018