Category: Video

Oracle-owned Grapeshot launches a contextual targeting solution for video ads

Contextual intelligence provider Grapeshot, whose purchase by Oracle was announced last month, is now out with a new solution for targeting ads inside video. Called Video Context, it turns the audio track of video content into text, and then analyzes...

/ May 23, 2018

YouTube’s new streaming music service to start rolling out this week

Starting Tuesday, YouTube will be rolling out its YouTube Music platform, the site’s new streaming music service. According to the announcement, there will be a Premium ad-free version that will cost $9.99 per month and include background listening and downloads....

/ May 21, 2018

Attention + intensity: Tips for navigating the new age of media strategy

As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to Cisco, global IP video traffic will represent 82 percent of...

/ May 11, 2018

Two kinds of video ads help break through the dilemma of interruptive marketing

Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people actually watch content-interrupting ads. At a breakfast hosted by the Interactive Advertising Bureau (IAB) in New York City,...

/ May 9, 2018

IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the new TV

Based on a day I spent last week at the Interactive Advertising Bureau’s Newfronts — where online content providers highlight their new season of upcoming programs to advertisers and others — there were three key takeaways: YouTube, the world’s biggest...

/ May 9, 2018

Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth

Digital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB, which is overseeing the Digital New Fronts in New York City this week. Just over...

/ April 30, 2018

YouTube announces more moves to chip away at TV ad budgets

For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the pendulum is swinging back to the television screen. Consumers may be cutting their cable cords, but they’re still using their televisions...

/ April 30, 2018