Category: Video

Facebook’s pre-roll ad test will only run in Watch, not News Feed

Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll ads, Ad Age reported on Friday. A Facebook spokesperson declined to comment on the report, but a person familiar with the matter...

/ December 1, 2017

Swrve adds support for OTT TV apps

Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s taken a series of steps toward its positioning as a customer interaction platform. In 2014, for instance, it...

/ December 1, 2017

ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity

A new mobile format from ironSource, a mobile monetization and marketing technology company based in Tel Aviv, Israel, puts a playable “choose your own adventure” spin on ad personalization. Dubbed 4D Interactive Ads, as in breaking the fourth wall, the units...

/ November 30, 2017

Taplytics now supports OTT TV app testing

Taplytics, which makes testing software for mobile apps, is now offering full support for testing Over-The-Top (OTT) TV apps. Those apps — such as ones for HBO Now, CBS or Netflix — offer TV programs and movies via internet streaming....

/ November 21, 2017

Receptiv launches first mobile web video ad format built for user experience standards

Formerly known as MediaBrix, mobile marketer Receptiv decided about a year ago to focus entirely on in-app video ads. Its lineup had previously also included in-app display and rich media ads. The New York City-based firm is now moving into mobile web,...

/ November 20, 2017

The state of interactive advertising: New formats are infusing digital ads with creativity that gets results

With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive...

/ November 20, 2017

Addressable TV from the media buyer’s perspective: What’s hype vs. reality

TV buying is entering the realm that digital marketers have long operated in. Advertisers can target tens of millions of US households using third- and first-party data rather than buying in broad demographic strokes. TV buys are also becoming programmatic,...

/ November 17, 2017

Facebook officially launches mobile app, educational site for video creators

Facebook is officially launching its standalone app for video creators to manage their channels on the social network. After previewing the Facebook Creators app in June, the iOS version is rolling out globally on Thursday to all Pages and individual...

/ November 16, 2017