Category: Video

Forrester report: Video ad spending expected to hit $103B in 2023

Advertisers will spend a staggering $102.8 billion dollars a year on video ads by 2023, according to a recent Forrester report. That number is up from $90.7 billion this year. Forrester Analytics: Video Advertising Forecast, 2018 To 2023 (US) (free by...

/ August 27, 2018

Twitch to monetize its Twitch Prime user base

Twitch, the Amazon-owned livestreaming video platform for gamers, announced today that it will no longer offer an ad-free experience for Twitch Prime members. After re-evaluating Twitch Prime benefits, the company says it will begin displaying ads on September 14. According...

/ August 21, 2018

TV-watching viewer app TV Time launches an analytics platform

Started in Paris five years ago, the TV Time tracking app lets viewers find when their favorite syndicated, episodic TV show is on cable, broadcast or over-the-top (OTT) TV. And viewers can share their reactions about that favorite “Friends” episode via...

/ August 7, 2018

LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe

In March, LiveRamp expanded its IdentityLink customer data service to addressable television, enabling brands to target the set-top boxes — and thus the TVs — of their customers’ households. Now, the San Francisco-based firm is integrating its TV service with...

/ August 6, 2018

Facebook rolls out social video feature Watch Party to all Groups

Making good on a promise made at May’s F8 Developer Conference, Facebook rolled out its Watch Party video tool to a general audience Wednesday. Watch Party lets multiple users watch and comment on the same video simultaneously. The tool has...

/ July 25, 2018

YouTube app adds new time well spent options, including a break reminder

The YouTube app is getting a time well spent feature that was first launched on its Kids app, as well as two new options designed to limit distracting notifications. The latest updates aim to build on Google’s support of digital...

/ July 24, 2018

Planning to make a video ad or other video asset? 3 things to consider

Video advertising is all the rage these days, but, as with any online advertising channel, you can’t just make an ad, run it on YouTube and expect the sales to start pouring in. All great ads start with a great...

/ July 20, 2018