Category: Marketing Tools: General

Outbrain adds IAS integration to contextually shield for brand safety

Content discovery platform Outbrain is boosting its brand safety, with its recent announcement of a partnership with ad-quality measurement firm Integral Ad Science (IAS). Previously, VP of Product Marketing Dennis Yuscavitch told me, his company offered a more limited protection....

/ May 17, 2018

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], its first such report on this space, research...

/ May 15, 2018

Lithium will ‘sunset’ its Klout service on the day GDPR launches

In 2014, Lithium acquired Klout, the online reputation service, for what Fortune magazine reported was a $200 million price. The enterprise social community service said at the time that Klout could help its communities determine who has authenticated expertise when...

/ May 14, 2018

Sprinklr adds AI to its customer experience platform

Over the last year, Sprinklr has repositioned itself as a customer experience cloud, centered around its former role as a social media listening and management platform. In another move to boost its capabilities, the company is this week adding the...

/ April 27, 2018

Adobe gets more serious about voice interaction with purchase of Sayspring

That background hum you may soon hear is all those voice-controlled devices responding to their human masters, as voice interaction becomes an even more commonplace way of managing devices. And Adobe, which has added support in its Marketing Cloud for...

/ April 18, 2018

Already doing SEO? Add these two things to optimize for voice search

How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends: The answer...

/ April 10, 2018

Decibel launches a Score for digital experience

Experience may be a subjective thing, but London-based Decibel has launched a platform to score its digital embodiment. The new Digital Experience Intelligence platform generates a Digital Experience Score, or DXS, ranging from a low of 1 to a high...

/ April 4, 2018

Adobe rains down announcements for its Experience Cloud

Adobe offered a deluge of announcements about its Experience Cloud last week at its annual Summit in Las Vegas. Perhaps the most far-reaching one was the launch of a new, unified customer profile called the Experience Cloud Profile, combing customer...

/ April 4, 2018

Everything old is new again: How some traditional brands have used martech to support growth

Every day we hear of more and more well-known traditional brands shutting their doors. There’s no shortage of thoughts as to why this is happening (retail apocalypse, anyone?), but in many instances, it’s a simple case of a brand not staying...

/ April 3, 2018

Helpshift unveils AI designed for customer service

Artificial intelligence is being employed by many chatbots, but Helpshift is now out with what it says is the first AI specifically built and optimized for digital customer service. The San Francisco-based firm’s new SensAI is being used to power...

/ April 2, 2018