Category: Marketing Tools: General

Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads

Innovation in audio ad formats doesn’t come around very often. Until now, just about the only variable has been how long they run, with :15s and :30s dominating the audio ad landscape. Today Pandora has changed that. The audio platform...

/ August 30, 2018

Blippar launches indoor visual positioning system to anchor AR

If augmented reality (AR) is going to offer a reliable overlay for physical reality, it needs to be anchored into place. In many cases, GPS positioning is employed to tether a Pokémon object or whatever to a particular physical spot....

/ August 14, 2018

CDPs: Why now?

For much of this century, marketing software vendors have promised “a single view of the customer” or “a single source of truth.” So, why has the category of Customer Data Platforms (CDPs) just recently emerged? In other words, there clearly...

/ August 10, 2018

Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI

Google’s visualization of its Contact Center AI Last week, Google announced a variety of new AI offerings, most notably the alpha release of its new Contact Center AI. Based on its Dialogflow development suite for conversational agents, launched last fall,...

/ August 2, 2018

IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working Group announced a pilot program that would analyze the results of blockchain-based projects by its 150+ member organizations....

/ July 30, 2018

New report: Consent management platforms are purchased less often than other privacy tools

With the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law, you’d think the recently emerged consent management platforms would have landed in every sizable company’s toolbox. Not so, says...

/ July 26, 2018

Gartner releases first Magic Quadrant on mobile marketing platforms

A key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize mobile capabilities within larger, multichannel marketing clouds. Gartner’s first Magic Quadrant report on mobile marketing platforms points out the depth of...

/ July 20, 2018

Vivoom turns user-generated content into user-created ads

Individual clips from Maroon 5’s Vivoom-powered “Confessionals” The biggest difference between today’s advertising and advertising in the days of “Mad Men” is the current importance of users who create and share content about your brand. A user passing around imagery...

/ July 13, 2018

Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it

Research firm Forrester is announcing this week that it is evolving its CX (customer experience) Index into a real-time CX Cloud, propelled by two acquisitions also unveiled today. One of the new purchases is FeedbackNow, which makes physical buttons and...

/ July 11, 2018