Category: Channel: CMO Zone

Marketing Day: EU Parliament questions Facebook, Adobe buys Magento & Spredfast launches Vault

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool May 23, 2018 by Greg...

/ May 23, 2018

Marketing Day: Quora’s native image ads, DAA’s ‘PoliticalAd’ icon & the story of data

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Quora launches native image ads globally May 22, 2018 by Ginny Marvin The platform has roughly...

/ May 22, 2018

Learn from the SMX Advanced family

In order to be the best, you need to train with the best. Join us at Search Engine Land’s SMX® Advanced June 11-13 in Seattle for the opportunity to do just that. SMX Advanced has sold out every year for...

/ May 22, 2018

Marketing Day: YouTube Music, B2B influencer marketing & Microsoft Audience Network

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube’s new streaming music service to start rolling out this week May 21, 2018 by Amy...

/ May 21, 2018

60 Minutes segment: Google is a monopoly without question

In last night’s widely anticipated “60 Minutes” segment on Google, the program asks, “How Did Google Get So Big?” The answer the interviewees generally give is: by engaging in illegal manipulation of search results in an effort to defeat competitors...

/ May 21, 2018

Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network

The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, who are under constant pressure to deliver innovation and revenue, it’s a decision with...

/ May 21, 2018

Marketing Day: B2B SEM, AdWords script for underperforming ads & Better Business Bureau reviews

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics May 18, 2018 by...

/ May 18, 2018

Marketing Day: Twitter updates, Facebook Ads Reporting & LinkedIn’s Sales Navigator

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter is changing how conversations happen based on user behavior and conduct May 17, 2018 by...

/ May 17, 2018

Marketing Day: Facebook’s transparency report, Apple News publishers can now use DoubleClick & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s dynamic ads for auto dealerships get new lead-gen features May 16, 2018 by Amy Gesenhues...

/ May 16, 2018

Our MarTech recap will make you want to come to Boston

It’s been a few weeks since MarTech® wrapped on the West Coast, which means two things: One: You should definitely catch up on the recaps and insights you may have missed. Keep reading below! Two: It’s time to get pumped...

/ May 16, 2018