Category: Channel: CMO Zone

Marketing Day: Amazon Prime Day, Twitter takes a hit & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: After purging locked accounts from follower lists, Twitter’s own account takes the biggest hit Jul...

/ July 17, 2018

Connect with passionate marketers — rates increase next week!

There are others like you. We’ve met tens of thousands of them. People who share your passion for harnessing the potential of modern marketing and marketing technologies. People who implement best practices… and occasionally color outside the lines to get...

/ July 17, 2018

Marketing Day: Facebook Ads Manager, B2B influencers & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Activating B2B influencers across earned, owned, shared & paid media Jul 16, 2018 by Michael Brito...

/ July 16, 2018

Marketing Day: Google warns of app risk, social media report, TrustArc survey & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Improving the customer experience means getting search right Jul 13, 2018 by Jim Yu As consumers...

/ July 13, 2018

How to implement an Account-Based Marketing strategy

Today’s B2B buyer is no longer just an individual lead. They’re part of a networked account. They work within a company decision team to decide whether or not to make a purchase, based on self-guided research and selection. Account-Based Marketing...

/ July 13, 2018

Marketing Day: Facebook fined, SMX Advanced recap, blockchain consortium & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: You’ll love what the MarTech agenda has to offer Jul 12, 2018 by Marketing Land Come...

/ July 12, 2018

You’ll love what the MarTech agenda has to offer

Come join the community of marketing leaders who are harnessing the marketing, technology and management trinity to drive digital transformation and achieve results. At MarTech®, you’ll get 55+ sessions, presentations and keynotes featuring more than 30 experts, product demos from...

/ July 12, 2018

Marketing Day: Instagram expands ads, Amazon Prime Day, Google Marketing Live & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale Jul 11, 2018 by Greg Sterling...

/ July 11, 2018

Key Marketing Ops Capabilities to Boost Revenue

While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’ marketing and sales technologies haven’t kept up. With thousands of martech companies vying for your attention, it can be tough...

/ July 11, 2018

Marketing Day: Facebook tests AR ads, voice and graphical users, email results & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook testing AR ads in the News Feed & new tool to help brands create video...

/ July 10, 2018