Category: Channel: CMO Zone

Marketing Day: Instagram tests new features, Facebook app reviews & sales tax laws

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Instagram rumored to be testing a hashtag selector tool, geo-fenced posts Sep 21, 2018 by Amy...

/ September 21, 2018

Adobe to acquire Marketo for $4.75 billion

Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s 2018 fiscal year. Last week, unnamed sources had revealed to Reuters that Adobe was in negotiations to...

/ September 20, 2018

Report: Digital now makes up 51% of US ad spending

Magna released a bullish assessment and forecast for US ad revenue in 2018 and 2019. The report covers all the major advertising and media categories including both digital and traditional media. Ad sales up, especially digital. Magna says that “net...

/ September 20, 2018

Marketing Day: Twitter tests Timeline Ads, EU investigates Amazon & Pinterest Shop the Look Pins

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Join Lytics and Merkle for the ‘Customer Data Challenge’ webinar Sep 20, 2018 by Digital Marketing...

/ September 20, 2018

Join Lytics and Merkle for the ‘Customer Data Challenge’ webinar

How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels? Join our martech experts from Merkle and Lytics as they explain how unifying customer data can...

/ September 20, 2018

How to strategically disagree with a client so everyone wins

I’ve noticed an alarming trend that I fear throws critical thinking out the window and harms your relationship with clients. This phenomenon stems from our strong desire to always be correct and not admit that we may be wrong. Instead...

/ September 20, 2018

Sharpen your digital marketing skills with an SMX East workshop

Passion drives you to become a more accomplished marketer, grow your career and go the extra mile. You’re the reason we created the SMX® East workshop series. Join us for a training experience loaded with actionable SEO, SEM and social...

/ September 19, 2018

Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to choose the best content format for link building Sep 19, 2018 by Paddy Moogan...

/ September 19, 2018

Marketing Day: Facebook slapped with EEOC complaint, Instagram launches shopping channel & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google is right; click-through and conversion rates kinda don’t matter Sep 18, 2018 by Andy Taylor...

/ September 18, 2018

Marketing Day: Amazon Storefronts, two new ad formats for Google, addressable TV & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How the hospitality industry should approach online reviews and citations Sep 17, 2018 by Jamie Pitman...

/ September 17, 2018