Category: Channel: CMO Zone

You’ll love what the MarTech agenda has to offer

Come join the community of marketing leaders who are harnessing the marketing, technology and management trinity to drive digital transformation and achieve results. At MarTech®, you’ll get 55+ sessions, presentations and keynotes featuring more than 30 experts, product demos from...

/ July 12, 2018

Marketing Day: Instagram expands ads, Amazon Prime Day, Google Marketing Live & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale Jul 11, 2018 by Greg Sterling...

/ July 11, 2018

Key Marketing Ops Capabilities to Boost Revenue

While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’ marketing and sales technologies haven’t kept up. With thousands of martech companies vying for your attention, it can be tough...

/ July 11, 2018

Marketing Day: Facebook tests AR ads, voice and graphical users, email results & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook testing AR ads in the News Feed & new tool to help brands create video...

/ July 10, 2018

Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were...

/ July 10, 2018

Marketing Day: Google to be fined, SMX Advanced, recaps, Quora ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Second big EU antitrust fine against Google coming next week Jul 9, 2018 by Greg...

/ July 9, 2018

If content is king, then context is queen

I’m a big fan of Twitter because it provides me with instantaneous information and commentary. It lets me see what’s trending while gaining quick insight. It’s everything I want in a social platform except for one troubling issue: Twitter lacks...

/ July 6, 2018

Marketing Day: Facebook blocking the wrong ads, massive data breaches continue & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust Jul...

/ July 6, 2018

Marketing Day: Facebook deadlines, SMX Advanced recap, programmatic accounts & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Should marketers own programmatic accounts as they do with SEM & Social? Jul 5, 2018 by...

/ July 5, 2018

Marketing Day: The Feds go after Facebook, Instagram Stories, GDPR & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Instagram signs on to the time well spent movement with new ‘You’re all caught up’ notifications...

/ July 3, 2018