Category: Channel: CMO Zone

MarTech kicks off in 2 weeks… will we see you there?

Discover, learn and connect with 1,300 marketers like you at MarTech®, October 1-3 in Boston. Attend 60 strategic presentations and keynotes, see 70+ leading martech vendors and be part of exclusive networking events. All you need is your passion for...

/ September 17, 2018

Marketing Day: Twitter pushes video content, Facebook fixed a bug, ideal target markets & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter gives video ads a subtle lift, puts livestreams atop the timeline Sep 14, 2018 by...

/ September 14, 2018

Google Analytics 360: A Buyer’s Guide

It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that can be integrated with other platforms in your martech stack. Unfortunately, this may mean that you...

/ September 14, 2018

Marketing Day: iOS 12 release, Unacast unveils new industry pledge, MarTech Conference in Boston & more!

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Discover the ‘new’ new rules of marketing Sep 13, 2018 by Scott Brinker The pace of...

/ September 13, 2018

Discover the ‘new’ new rules of marketing

The pace of marketing innovation is accelerating. Some organizations keep up. Others… well, they’re a work in progress. Attend MarTech® October 1-3 in Boston for uncommon wisdom that ensures you overcome the contradictions of modern marketing. Here’s one of the...

/ September 13, 2018

Marketing Day: Google location tracking under investigation, AppleEvent, federal data privacy laws & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Arizona attorney general investigating Google location tracking Sep 12, 2018 by Greg Sterling Arizona becomes...

/ September 12, 2018

Stella Artois ‘Ultimate Connected Device’ ad offers #AppleEvent fans another option

Stella Artois, one of Anheuser Busch’s imported beer brands, is doing its best to hijack Apple’s media push today. The brand released a “Meet the Ultimate Connected Device” 60-second spot on YouTube and will be running a targeted distribution campaign...

/ September 12, 2018

Guide to the top marketing automation platforms

Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better qualified leads. A multichannel view of prospect behavior. Better alignment of...

/ September 12, 2018

Marketing Day: Facebook Stories ads debut, Nike’s sales jump, SMX East tickets & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up Sep 11, 2018 by Amy Gesenhues...

/ September 11, 2018

Book now for SMX East — Rates increase next week!

Serious marketers are attending SMX® East October 24-25 in New York City for actionable SEO and SEM tactics. Register by this Saturday to save over $300 off an All Access pass. Why pay more next week for the exact same...

/ September 11, 2018